Classic rock hits are making a comeback in this year’s Super Bowl ads. Where the 2017 Acura NSX commercial featured David Lee Roth singing Van Halen’s “Runnin’ With the Devil,” the 2017 Honda Ridgeline is advertised under the strains of Queen’s “Somebody To Love.” While Freddie Mercury’s voice does make an appearance in some parts of the ad when the song is playing on the Ridgeline’s new truck-bed audio system, most of the song is performed by some very musical sheep.
A man leaves the flock and drives off in his Honda truck. One sheep takes this as a cue to start off with an “Ooooooh” until another accompanies him with the soulfully performed lyrics to “Somebody To Love.” More sheep sing along with gusto until the hills are alive with the sounds of Queen.
These sheep join a proud tradition of animals being anthropomorphized in advertisements. When their herder returns to drop off a few additional sheep from the back of his truck, a sheep bleats out a warning for them all to return to their grass-chomping, non-musical selves. The funniest moment is provided by the one sheep who sings just a note longer than everyone else after they’ve gone back to pretending to be ordinary animals. Once the herder is gone again, the sheep finish off the song, including the famous Somebody tooooooooo high notes sung by Freddie Mercury.
The ad clocks in at a minute long, giving this commercial a Super Bowl game day price tag of $10 million. You could buy lots of wool sweaters for that kind of money.
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