The NFL and recording artist Seal would like us to imagine that after a Super Bowl win, fans of the championship team celebrate in more ways than by just cheering loudly and clinking beer bottles together. Nine months later, those same fans might become parents to “Super Bowl Babies” from their night of jubilation. Per the commercial’s text: Data suggests 9 months after a Super Bowl victory, winning cities see a rise in births. While we can’t find any hard evidence to back up that claim, it sounds like Super Bowl Babies are the new Blizzard Babies.
The three minute long video, which will probably not air during the Super Bowl 50 broadcast or it would cost the NFL approximately 47 gazillion dollars, brings together various age groups of cute singers wearing choir robes and licensed merchandise in their team colors. They sing revised football-related lyrics to the Seal’s “Kiss From a Rose.” Seal himself sings dramatically in front of the Golden Gate Bridge, located in San Francisco, California where Super Bowl 2016 will be taking place this Sunday.
The first kids we see are supposed to have resulted from the feelings of joy and togetherness experienced after the 2008 New York Giants win. They are followed by the progeny of Indianapolis Colts fans after their 2007 Super Bowl Championship, the babies who came from the dual 1993 & 1994 triumphs by the Dallas Cowboys, and more. Kids aren’t the only ones who get to have all the fun. The Green Bay Packers won the very first Super Bowl in 1967, and those “kids” are now here to make you feel old for remembering that fact while they sing about how they’ve watched every game since they were in diapers. Possibly still in diapers are the adorable little tykes born after the 2014 Seattle Seahawks win. They don’t do much singing. A few of them are crying.
The ad is part of the NFL’s campaign to promote that “Football is Family.” The tagline has been met with criticism, most publicly by Bob Costas. In a time when the NFL is closely associated with domestic violence, concussion diagnoses and cover-ups, and players with extended rap sheets, claiming that football is all about family rings hollow to some.
That won’t stop nearly 115 million people from watching Super Bowl 50 on television this year.