Novak Djokovic Endorsements: 5 Fast Facts You Need to Know

LONDON, ENGLAND - JULY 01:  Novak Djokovic of Serbia celebrates a point in his Gentlemens Singles Second Round match against Jarkko Nieminen of Finland during day three of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 1, 2015 in London, England.  (Photo by Clive Brunskill/Getty Images)


Novak Djokovic has been the hottest name in men’s tennis for several years now and that heat has led him on a very straight path to the bank.

The Serbian native has been raking in the cash to go along with his Grand Slams and has picked up a handful of lucrative endorsement deals along the way, ranging from luxury cars to watches and athletic apparel.

Here’s what you need to know about Djokovic’s off-court income:

1. Djokovic’s Endorsements Deals Have Picked Up in Recent Years

Serbia's Novak Djokovic returns to Australia's Bernard Tomic during their men's singles third round match on day five of the 2015 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 3, 2015.   RESTRICTED TO EDITORIAL USE  --  AFP PHOTO / ADRIAN DENNIS        (Photo credit should read ADRIAN DENNIS/AFP/Getty Images)


Djokovic has been an incredible money-winning roll since he started his tennis-winning roll just a few years ago. He’s won eight Grand Slams and is looking for another Wimbledon championship this month. All of that success has meant one very important thing for Djokovic; endorsements.

Djokovic’s overall net worth has skyrocketed in recent years, thanks in large part to his tournament purse, but also because, with each added victory, companies want him to wear their brand and pose for their ads.

In fact, as of the start of 2015, Forbes had listed Djokovic No. 13 in the world’s highest-paid athletes with $31 million coming in from endorsements.

2. He Has a Deal With Jacob’s Creek Winery for a Series of Documentaries on His Life

For years, Australian winery Jacob’s Creek has released a series of videos ‘Made By,’ highlighting the background of individuals and their private, family lives. The latest ‘Made By‘ feature? Djokovic.

The film, whose full title was ‘Made By Determination,’ documented Djokovic’s life from growing up in Serbia to his Grand Slam victories. He described the documentary:

Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world.

My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by.

3. Djokovic Has Deals With ANZ, Peugeot & Seiko

In addition to a telling series of documentaries, Djokovic has also picked up a handful of other endorsement deals over the past few years.

Earlier this year, Djokovic worked with ANZ to launch the #rallyforgood campaign, the world’s first-ever tennis rally on social media. The campaign called on people to share a photo or video of themselves playing tennis with the promise that ANZ would donate $2 for every ‘shot.’

Djokovic has also teamed up with luxury car brand Peugot as well as watch brand Seiko, beginning in 2014.

4. He Has a Footwear Deal With Adidas

LONDON, ENGLAND - JUNE 25:  detailed shot of the adidas trainers of Novak Djokovic of Serbia as he bounces the ball prior to serving during his Gentlemen's Singles second round match against Radek Stepanek of Czech Republic on day three of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on June 25, 2014 in London, England.  (Photo by Steve Bardens/Getty Images)


Djokovic had been head-to-toe Adidas for much of his early career but then, according to reports, the company opted to use Andy Murray as the face of their men’s tennis line.

So, instead of a makeshift Adidas uniform, Djokovic opted to advance his partnership with the company in a singular, focused manner, signing a long-term footwear deal that began in 2013. Djokovic debuted his first shoe, the Barricade 7, at the French Open that year. He had worn Barricade shoes during all six of his first Grand Slam titles.

Djokovic released a statement on the partnership with Adidas:

The adidas Barricade is my favourite shoe. I have been wearing it for many years and have worn all the different generations. I have full confidence in the shoe and am very comfortable on the court when I wear it, which is essential for a tennis player. I have very specific dynamic movements, with a lot of splits and slides, so I need to have the right stability in the shoe, but also have an optimal weight and great performance.

5. Djokovic Signed With Uniqlo After Several Other Apparel Deals

STOKE POGES, ENGLAND - JUNE 19:  Novak Djokovic of Serbia talks during a press conference to announce a UNIQLO sponsorship agreement for wheelchair tennis during day three of The Boodles Tennis Event at Stoke Park on June 19, 2014 in Stoke Poges, England.  (Photo by Jordan Mansfield/Getty Images)


After refocusing his Adidas deal to zero in on mainly footwear, Djokovic signed a 10-yeardeal with the Italian brand Sergio Tacchini for apparel. Forbes reported that the deal was fairly small, particularly for a World No. 1, but did promise the upside of royalties and bonuses if Djokovic performed well on the court.

Unsurprisingly, Djokovic did well on the court and Tacchini couldn’t pay. The company could not supply enough for the high-demand of Djokovic apparel and, according to CNBC, Tacchini actually started missing bonus payments. It also didn’t help that Tacchini apparel ran nearly $20 more than its Nike and other athletic wear counterparts, making it more than a little difficult for stores to stock the clothing.

So, Djokovic turned elsewhere – to Uniqlo, signing a five-year EUR40 million deal. Djokovic has helped put the Japanese company on the map as other athletes, including golf standout Adam Scott, have joined the endorsement fray.