Super Bowl Commercials 2016: The Ads You Need to See

It’s all about the commercials.

The Super Bowl has many great traditions, ranging from the prop bets to the halftime show, but few things on Sunday are quite as anticipated as what happens when the actual game goes to break.

With the opportunity to market to the biggest broadcast audience of the year, advertisers are coughing up an amazing $5 million for a 30-second spot during Super Bowl 50. And with that kind of investment, you can bet they’re going to make sure to do everything in their power to produce something memorable.

And the result is dozens of, essentially, half-minute films.

The one above, featuring the cast of Kung Fu Panda 3, comes from Wix.com. You can click through to watch the rest of the best of 2016.