Bud Light released their full-length Super Bowl ad on January 20.
The 60-second spot will promote the beer’s new slogan, “Famous Among Friends.” The ad doesn’t feature any celebrities, but rather tells the story of two regular guys who have shared special memories with one another over the course of their lives– Bud Light has been there, too. Marcel Marcondes, AB InBve’s US VP of Marking, tells Super Bowl Commercials that all of Anheuser-Busch’s ads this year will “stay connected to the truth of our brands and that is what we are going to do, so no bullshit.”
Last year’s Bud Light commercial featured comedians Amy Schumer and Seth Rogen in an election-themed campaign called “The Bud Light Party”:
Wieden & Kennedy are the agency behind this year’s ad. The company’s other clients include Chobani, Coca-Cola, KFC, LAIKA Studios, Nike, Old Spice, Powerade, and Procter & Gamble, to name a few. The executive creative directors are Karl Lieberman, Colleen DeCourcy, and the commercial was directed by Jim Jenkins, according to Adweek.
The Wall Street Journal recently revealed that US shipments of Bud Light fell between 2.5% to 3.5% last year, and the money spent on this year’s commercial hopes to boost sales.
As an extra marketing campaign, Bud Light placed gold-colored cans in cases of Bud Light beers, and one lucky winner got Super Bowl tickets for life. That’s right, 52-year-old Lyle Randa won the Super Bowl Tickets for Life Sweepstakes. Randa spoke to Yahoo after the big win, saying, “Over the holidays, I ran to the store to restock my fridge with Bud Lights before our friends arrived. I found a gold can in my 30-pack and my wife and I immediately uploaded a photo to BudLight.com. Then, after learning I won, I had no idea that an ordinary Bud Light run would change my life. This is a dream come true!”