Kawhi Leonard’s Shoes: What New Balance Omn1’s Is Raptors Star Wearing Tonight?

Kawhi Leonard New Balance

Getty A look at Kawhi Leonards New Balance shoes he wore during Game 7 of the Sixers-Raptors playoff series.

Kawhi Leonard is not afraid to be different as his shoe deal with New Balance suggests. New Balance is a company known more for running and casual wear than basketball shoes, but the Raptors star switched to the company from Jordan Brand after he joined the Raptors. Leonard is wearing his signature New Balance shoes with a blue, black and gold colorway tonight for Game 7 against the Sixers.

New Balance just released a two-pack of Kawhi shoes, his signature Omn1’s kicks along with the 997’s. The Omn1’s is the hightop sneaker Leonard is wearing on the court, while the 997’s looks closer to a retro running shoe as Sneaker News detailed.

Ahead of Game 5 of the Eastern Conference Semi-Finals between the Toronto Raptors and Philadelphia Sixers, New Balance has launched a two-pair set, featuring the OMN1S and 997S, called the Kawhi 2-Way Pack. Confirmed to be the first of many limited edition drops that are scheduled before the wider launch of the OMN1S this Fall, this duet features a color scheme of blue, gold, and black with croc prints and translucent outsoles – a configuration hand-selected by Kawhi himself earlier this year. While the OMN1S silhouette stole the show during this past All-Star Weekend in Charlotte, the modernized 997 Sport grasped the attention of retro runner fans with its sleek modifications that blend the unforgettable DNA with new-age design methods

Here is a look at the retro-inspired shoes in the pack.

Kawhi’s Omni1’s Have a $140 Price Tag & the Two-Way Pack Already Sold Out

UNBOXING & FIRST IMPRESSIONS of Kawhi Leonard's FIRST New Balance Basketball SneakerToday I’m unboxing the Kawhi Leonard New Balance Basketball shoe, the New Balance OMN1! Kawhi Leonard first shoes with New Balance release in the Two Way color way. Kawhi Leonard’s shoes feature gold accents, a blue and black upper and a translucent outsole. The New Balance Kawhi Leonard shoe released on May 7th for $140.…2019-05-10T00:51:17.000Z

The two-way pack has already sold out, per New Balance’s website. According to Sneaker Bar, the Omni1’s have a $140 price tag while the 997’s run $130. According to Yahoo Sports, New Balance had been planning a re-entry into the basketball space, something they have not been active in since the 1980’s.

“There’s a graveyard full of brands who have tried to do it the same way,” New Balance global digital brand marketing director Patrick Cassidy told Yahoo Sports. “They get as many pairs [of shoes] out as possible, sign as many players as possible. It puts them in a short-sighted, no-win situation. The same brands enter basketball, disappear, enter, and come back. That’s not what we’re going to do. We don’t want to be the biggest. We want to be the best.”

Leonard recently made light of people calling him boring by wearing a “Fun Guy” t-shirt. It is a move that coincides with New Balance’s subtle marketing campaign around Leonard. Toronto-based sneaker influencer Anna Bediones spoke with Footwear News about the partnership.

“I feel like his new partnership with NB is a much better fit, and they’re doing a great job playing with his quirky personality traits,” Bediones explained to Footwear News. “What we, or maybe just I, once considered ‘boring’ is now being rebranded into a really fun persona for him that embraces his personality. Seeing ‘Fun Guy’ on the chest of a man who never smiles is a brilliant play. The sneakers themselves are cool — in fact, I recently felt a more urgent calling to get myself a pair of NBs, stat. Not to mention he’s a great basketball player, and he is bringing a new energy to Toronto.“

Kawhi Leonard New Commercial Throws Shade At Harden & KD"Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use."…2019-02-15T14:40:33.000Z

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