Apple Loses iPhone Trademark In Brazil


Brazilian authorities ruled in favor of Gradiente Electronica, in its trademark despute with Apple. Gradiente Electronica, is a small handset manufacturer that registered the iPhone name in 2000, and was granted the use of the name in 2008. They also released their first device with the iPhone name in 2012.

Apple started selling its iPhone in 2007. The Institute of Property ruled that both companies can use the trademark. Although Gradiente Electronica won the iPhone trademark in Brazil, Apple will still have exclusive rights to the iPhone name including publications and clothing.

Eugenio Emilio Staub, company chairman, told Bloomberg, “We’re open to a dialogue for anything, anytime. We’re not radicals.” He also said that Apple hasn’t contact his company yet. Perhaps Apple isn’t in the mood to beg.

The decision also only applies to phones. BBC reports Apple will most likely Appeal the decision.

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