Facebook rolled out a new global redesign of mobile pages that will highlight detailed information about local businesses, adding new buttons to “like,” star ratings, Call, or even new Check-in button which is shown at the top of the page.
Facebook hosts 15 million local business Pages in addition to Brand pages, so the redesign isn’t something that we shouldn’t have expected.
Facebook’s redesign can be found on Facebook’s mobile site and on Facebook for iOS (Version 6.0+), and should be available for Android in the beginning of May.
The new design focuses on useful information without having to double tap. You will find buttons such as Buttons to Like, Check-In, Call and More at the top right. It’s easier to view cross streets and locations in general, with the the address, distance hours, and price range below. You will also notice an average star rating, and reviews from people you know. You can add your own recommendation, browse photos of the location, and see posts on the timeline.
The redesign of Facebook’s mobile Pages look very similar to Yelps iOS app.
Facebook’s new changes will give admins the ability to swap between public and admin views of their page from their page using their mobile devices, enabling them to comment on posts with a personal or business account. Facebook also released a new layout for corporate pages that have local business pages or central brand page.
Parent/brand pages will show links to local/child Pages beneath the map so you can find the nearest location.
Facebook page admins have been able to pin important posts at the top of the timeline using Facebook’s desktop version. With the new Facebook mobile updates, pinned content will be front and center when pages are viewed on mobile devices.
Facebook’s new mobile design is focused on providing users with detailed business information, recommendations, and ratings that encourage Timeline engagement. Facebook’s updates will be extremely beneficial for local businesses with a brand page. With the new Facebook redesign, Facebook is hoping that its mobile users will start gravitating towards Facebook over using apps like Yelp to find out about local businesses.