Rockmelt, an innovative social internet browser start-up, has been acquired by Yahoo for $65 million, the company announced Friday morning. The Internet giant made the announcement on their Tumblr blog:
We’re excited to announce that Yahoo! has acquired Rockmelt!
Rockmelt was designed to make sense of the Internet. The team has built a simple and beautiful technology that combines social, personalization and discovery to help you not only find what you’re looking for, but also stumble across some cool stuff along the way.
The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web. We can’t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.
– Mike Kerns and Adam Cahan
A Yahoo spokesperson also shared the following with TheNextWeb.com:
Thirty-two Rockmelt employees have joined our media and mobile organization. We aren’t going to discuss specifics on what they’re working on, but we plan to integrate the Rockmelt technology into our media platform in order to deliver content in new and exciting ways. Stay tuned!
Forbes has reported that Rockmelt founders Eric Vishria and Tim Howes are being given “high-level jobs at Yahoo.” Howes will step into the role of vice president of ingineering for all Yahoo mobile products and Vishria will begin as the vice president of Yahoo’s media products. Both will be implementing Rockmelt tech into their work.
Rockmelt, established in 2009, have aimed at creating a “faster and more fun” way of using the internet. Their browser is based on the Google Chromium browser project, incorporating social elements, like “Facebook chat, Twitter notifications and widgetised areas for other content providers such as YouTube and local newspapers” to their browser. After a widely shared expressed opinion that the browser had failed due to lack of widespread adoption, it seems that Yahoo will breathe new life into the start-up. The browser has been set to be shut down in August, according to AllThingsD.com.
Also according to AllThingsD.com, Yahoo plans to dump the browser and use their tech towards improving their own products.
Yahoo Paid $60M to $70M for RockMelt — Will Dump Browser and Use Tech to Better Deliver Its Media and Mobile http://t.co/85fYSTSSq4
— AllThingsD (@allthingsd) August 2, 2013
In April, TechCrunch reported that RockMelt was shutting down their browser to focus on their new content feed service, which operates under the same name, as Rockmelt.com. The service is currently in its beta stage and is not taking on any more signups.
This is the latest in a slew of recent tech acquisitions by new Yahoo CEO, Marissa Mayer, who was originally one of the first fifteen employees of Google. Some of her recent purchases include Lexity, Ztelic, AdMovate, Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and Tumblr.