Former Ticketmaster President Nathan Hubbard Is Twitter’s New Head of Commerce

After departing Ticketmaster two weeks ago, Nathan Hubbard tweeted he was joining Twitter as its new commerce chief. The exec will help the microblogging platform focus on new e-commerce efforts.

Reporting to Twitter’s global revenue head Adam Bain, Hubbard will be tasked with offering tools for retailers to sell products through tweets.


Twitter’s Global Revenue Chief Adam Bain. (Vimeo)

Techcrunch proposed that Twitter could incorporate Jack Dorsey’s Square to support a powerful sales system.


Hubbard could incorporate Square, a small device that speeds up payments from any location (Getty)

At Ticketmaster, Hubbard had overseen a $75 million overhaul of the ticket site’s online services. Hubbard, a musician himself, was in charge of acquiring new business in realms like competitive sports. Since the exec has experience handling projects like this, Twitter felt it was a perfect fit for him to handle altering their business strategy to work with retailers instead of competing against them.

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His reputation leading an unpopular firm could impact his efforts at the company. Price gouging and high fees were some of the frequent criticisms he had at Ticketmaster. If this is Twitter’s hope for preparing for an IPO, Twitter should be cautious.