On Monday Nov. 25th, Marissa Mayer announced on the company’s tumblr page that Katie Couric will be joining Yahoo as Global Anchor in 2014. Here are five fast facts you need to know about Katie Couric joining Yahoo News.
1. AllThingsD Was the First to Report Yahoo Was Working on a Deal With Katie Couric
AllThingsD was the first to report back in August that Yahoo was working on a deal with Katie Couric to do a online interview show on its home page. Katie has done a few appearances for Yahoo including one called “Katie’s Take” on Yahoo News, which launched in 2013.
2. Marissa Mayer Announced Katie Couric Will Be Joining Yahoo as Global Anchor in 2014
On Monday Nov. 25th, Marissa Mayer announced on the company’s tumblr page that Katie Couric will be joining Yahoo as Global Anchor in 2014. Mayer said, “Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”
— marissamayer (@marissamayer) November 25, 2013
3. Katie Couric Will Star on Yahoo Home Page Interviewing Major Figures
Couric seems to be excited as well, about her new gig, and said in a statement, ” Joining Yahoo offers a tremendous opportunity to reach people all around the world in the way that they’re using and consuming media today.” Katie will star on Yahoo News homepage and will also continue to host her daytime talk show Katie. The new gig will let Couric report on breaking news around the world and interview major figures.
4. Financial Terms of Couric’s Contract With Yahoo Haven’t Been Disclosed
Financial terms of Couric’s contract with Yahoo weren’t disclosed. She has declined to say how many reporters will be joining her team at Yahoo.
5. Yahoo CEO Marissa Mayer Wants to Give Users a Reason to Visit the Site
Since leaving Google Inc 16 months ago to become Yahoo’s CEO, Mayer has been doing what she can to get people to visit the site on a regular basis. Mayer is hoping to see more digital ads and boost the company’s revenue growth. Mayer said, “Katie’s depth of experience, her intellectual curiosity, and her charisma make her the perfect choice to anchor Yahoo News and the whole Yahoo Network.”
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