Finally, Google is ready to follow Apple’s example and open their own retail store. Here’s everything you need to know about the Google Store.
1. First Google Store Likely to Be Near NYC Apple Store
Google plans to open first retail store in New York. Should be easy to find, will get a top listing in Google search.
— Scotty Kowall (@ScottyKowall) March 13, 2014
Mashable reports that the first retail store Google opens is likely to be near an Apple Store in NYC, specifically, the Apple Store in SoHo.
Mashable writes that the proximity to the Apple Store is likely intentional. They add that the rumored Google storefront is across the street from eyewear maker Warby Parker. This placement would be convenient for Google Glass buyers who have prescription glasses.
2. First Google Store Likely Located at 131 Greene St.
Google close to signing a lease in Manhattan's SoHo for its first retail store, 131 Greene St. Smart neighbours Apple/Tiffany/RL/Boss
— David Roth (@davidrothlondon) March 11, 2014
VentureBeat reports that the first Google Store is rumored to be going in at 131 Greene St. in NYC. VentureBeat reporters did not see any signs of Google branding yet at the 8,000-square-foot retail space.
3. Google Stores outnumbered by Apple, Microsoft
The video above explains the link between retail trends and Google searches.
Tech stores are a growing part of the brick and mortar landscape. Mashable reports that Microsoft already has 63 retail locations open, and Samsung plans to launch 60 stores in Europe this year. iMore reports that Apple currently has 416 stores, with 162 of those located outside the US. Apple plans to open 30 more stores in 2014.
4. Google Has “AndroidLand” Stores Overseas
While the Google Store in NYC would be the first of its kind, Google does have some retail experience overseas. BGR reports that Google has “AndroidLand” stores in India, Indonesia, and Australia.
BGR adds that the AndroidLand stores are rather small compared to the possible 8,000-square-foot space Google is considering in NYC. Two of the most prominent AndroidLand stores in India clock in at 900 and 2,300-square feet, respectively.
5. Google Store Likely to Be Open by Year’s End
In the video above, experts discuss the future of Google Glass.
Google has yet to sign a lease for a retail space in NYC. That being said, it seems likely that the store will be open before the end of the year, so as to take advantage of the holiday shopping season.
9to5Google reported last year that the Google Store would have plenty of hands-on demos:
“The leadership thought consumers would need to try Google Glass first hand to make a purchase. Without being able to use them first hand, few non-techies would be interested in buying Google’s glasses (which will retail from between $500 to $1,000). From there, the decision to sell other Google-branded products made sense.
Along with Glass, Google will have an opportunity to demonstrate other upcoming and Google X projects like driverless cars and mini-drone delivery systems at its stores.”