Oscar Mayer is reportedly developing an iPhone app and iPhone device that will produce the smell of bacon. This app-and-dongle combo could act as an alarm clock, waking you up with the smell of sizzling bacon.
But in the wake of too-good-to-be-true hoaxes like the HUVr hoverboard, bacon fans are wondering if this Oscar Mayer app is real or bogus. Here’s what we know so far.
1. Oscar Mayer Started an “Institute for the Advancement of Bacon”
— Gabe Alonso (@gabealonso) March 6, 2014
Oscar Mayer has started an “Institute for the Advancement of Bacon” on the domain wakeupandsmellthebacon.com. All of the information about the new iPhone app and bacon-scented device can be found there. You can also register for a chance to win one of these devices on their site.
2. The Oscar Mayer App Is Free, But Devices Are Rare
Anyone with an iPhone can download the Oscar Mayer “Wake Up & Smell the Bacon” app, but it will be much harder to get your hands on the corresponding bacon plug-in device. AP notes that supplies of the small device, which plugs into the iPhone and emits a “puff” of bacon scent, are limited to just 4,700 devices. The giveaway of these devices begins today. The giveaway of these devices will end on April 4.
3. Bacon App Not the First Weird Scent Product
You can watch Oscar Mayer’s promo video for Wake Up & Smell the Bacon above.
The Oscar Mayer bacon app is far from the first weird, scented product that a major food company has unleashed on the world. The Huffington Post notes that last year, Pizza Hut debuted a pizza-scented perfume.
4. Oscar Mayer Bacon App Seems Real, Likely Not a Hoax
While the Oscar Mayer bacon app seems like it could be legit, many people are wondering if this is just another hoax in the making. The Oscar Mayer “Wake Up & Smell the Bacon” website is light on information about how the bacon-scented device would actually work. Could this product giveaway just be an early April Fool’s joke?
Odds are, this is the real deal. TIME reported on a popcorn-scented iPhone dongle released by Pop Secret last year, so this technology does exist. You can watch the Pop Secret dongle video above.
5. The Internet Loves Bacon, Says Oscar Mayer
"Is Starbucks next?" Bacon-Scented Alarm App Gives iPhones a Meaty Overhaul http://t.co/xDW8jBHMQW
— Joseph Pesci III (@Pesci09) March 6, 2014
CBS News quotes Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer:
“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most.”
Oscar Mayer has not said whether they will expand their market for the iPhone bacon dongles beyond the initial 4,700 beta testers.