WATCH: What’s the Difference Between Ello & Facebook?

Ello is a new social network that has some key advantages over Facebook. Learn how to use Ello and what makes it different from Facebook right here. In the video above from PC Mag, you can learn whether Ello is really a “viable alternative” to using Facebook.

Ello bills itself as a “simple, beautiful & ad-free” social network. In their site manifesto, Ello states that most social networks are driven by ads. Ello wants to be different, stating: “We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.” You can request an invitation to join Ello here.

The video above will introduce you to the Ello interface, and give you a basic walkthrough of how to use this new social network.

Ello has already seen an early bump in new users. According to SF Weekly, there has been a recent “exodus” of Facebook users moving to Ello. This was due to Facebook’s “real name” policy for profiles, which was offensive to some members of the LGBT community. Facebook has since apologized for this policy. Earlier this year, Facebook donated $10,000 to a politician with anti-gay beliefs, causing an uproar among LGBT users of the social network.