Starting a small business this year? You’ll need an infusion of capital to get the ball rolling. Even if you have savings or income from another business to draw upon, you may find that you need additional funding. You could also go to the bank or the government for a loan, but that isn’t always the best option for a new company. For many new businesses, the ideal source of funding would be independent investors. But how can you articulate your vision in such a way that people feel compelled to write you a check? If you need investors for your start-up, here are five business books that can help you master the art of persuading investors.
1. What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea
An angel investor is a wealthy benefactor who provides an infusion of cash to a new business. In return, the angel investor is usually compensated with an ownership stake in the company, or sometimes given convertible debt. This book, written by seasoned angel investor Brian Cohen, explains what an angel investor is looking for in company. Cohen was the first angel investor at Pinterest, and his perspective will help any startup that is seeking angel investors. The book covers due diligence, crowdfunding, money invested by friends and family, scalability, exit strategies, and more.
2. The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success
Author Bernd Schoner uses his professional experiences to inform this book for tech entrepreneurs and tech startups. Schoner started a tech company during the dot-com bust. Despite that poor timing, he was able to navigate market pitfalls, and eventually sold his company to an even bigger, multibillion-dollar company. If you want to find investors or buyers for your company, this book can help you navigate recessions and other financial issues that might sink your business. The book is also of interest to people who wonder what happens to their investors when a company matures.
3. The Crowdfunding Bible: How To Raise Money For Any Startup, Video Game Or Project
Investors don’t always have to be guys in suits with fat bank accounts. These days, you’re just as likely to see millions of dollars raised via Kickstarter as you are at an IPO. But just posting a project on Kickstarter or a similar crowdfunding site doesn’t ensure magical success. This book outlines how to use a variety of techniques to raise money online, no matter what type of product you are trying to sell.
4. Here’s the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Even if you have a great idea, it can be difficult to explain what makes your idea so unique to other people. And if those investors don’t have a lot of experience working in your particular field, it can be doubly hard to express yourself. This book will help you refine your pitch in a way that can win you both investors and clients. In addition, the book provides you with tips for adopting a confident tone that will impress investors and set clients at ease.
5. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Sometimes, it’s not enough to have a great idea. You also need the skills and team that can turn your idea into reality. Otherwise, investors are never gonna bite. Author Scott Belsky is the CEO of the online platform Behance, and also works as the VP of Products-Community at Adobe. In this book, Belsky argues that while some people are inherently gifted with the ability come up with great ideas, nobody is born with the ability to execute those ideas. It takes practice to develop the skills to execute great ideas, particularly when working within an organization, or when working with other people. The book is a few years old at this point, which means it is very easy to find at a deeply discounted price.
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