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7 Best New Dolls of 2022: Your Complete Buying Guide

Dolls make the perfect gift. Whenever you’re stuck for inspiration, go with dolls. But what are the best new dolls of 2022? Read on to discover our top picks from the toys expert here at Heavy.

Price: $ – $
7 Listed Items


As the world attempts to move away from plastic, two companies are at the forefront: Mattel and Spin Master. 

Mattel's goals are lofty, with the company aiming to achieve 100 percent recycled, recyclable, or bio-based plastics in all of its products and packaging by 2030. 

As for Spin Master, that company's goals may be a little less ambitious but still deserves praise for what's being attempted. 

  • Reduce plastic in packaging by 50 percent by 2025
  • Use eco-friendly inks on 50 percent of its packaging by 2025
  • Moving from 100 percent of petroleum-based blister forms to more sustainable alternatives

Biggest New Dolls

The big brands will always be Barbie. This doesn't change year-on-year. Last year Barbie was big, the year before the same again, and the year before that. Barbie is a safe bet for parents unsure of what to get for girls. 

If your child isn't the typical girly girl, Monster High - also from Barbie-maker Mattel - is a no-brainer. They're perfect for alternative kids or kids who don't fit into a specific mold. 

How We Built This List

We've been covering toys for well over five years now, so we have a good idea of what is and isn't going to be popular. We even have a mega guide covering the 101 coolest toys for boys.

For each guide, we spend time following trends and data to see what specific toys and dolls are selling then review them based on how popular they are, how trustworthy the company behind them is, what kids make of them, and how much value for money they offer. 

We also state age ratings so potential gift buyers are never flying blind.