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15 Best Purple Shampoos for Silver Hair

Best purple shampoo

123RF.com (spaskov)

Fashion experts keep proclaiming that gray is the hottest hair color right now, but whether you’re naturally silver or obtained your tresses through grey hair dye, keeping it looking shiny and beautiful can get tricky.

Gray hair, dyed or not, is likely to be drier, coarser, and, in some cases, also kinkier. It’s almost impossible to get it smooth. And if you do use hot tools like curling irons and flat irons, silver hair has a tendency to get yellowed and brassy looking, which is super frustrating.

So what’s the best way to keep your hair feeling great and looking like an arctic fox? The Best Purple Shampoo for Silver Hair can be the ticket to your most beautiful mane.

These Are the Best Purple Shampoos for Silver Hair

purple shampoo and conditioner Amazon Customer Reviews
  • Sulfate free
  • Removes yellow tones
  • Strengthens hair
Price: $35.00 Shop at Amazon Shop now Read our review
shampoo for silver hair Amazon Customer Reviews
  • Great for arctic blondes
  • Awesome lather
  • Trusted luxury brand
Price: $46.00 Shop at Amazon Shop now Read our review
Get Back purple shampoo bottle Amazon Customer Reviews
  • Delivers UV protection
  • Lightens and brightens hair
  • Our top rated purple shampoo
Price: $19.95 Shop at Amazon Shop now Read our review
Klorane purple toning shampoo Amazon Customer Reviews
  • Well rated
  • Doesn't strip hair
  • Affordable
Price: $11.00 Shop at Amazon Shop now Read our review
Two purple shampoo bottles Amazon Customer Reviews
  • Keeps brassiness at bay
  • Fights frizz
  • Adds shine
Price: $69.99 Shop at Amazon Shop now Read our review
purple shampoo Amazon Customer Reviews
  • Reduces yellow tones
  • Very gentle
  • Luxurious lather
Price: $27.61 Shop at Amazon Shop now Read our review
Pravana Perfect Blonde Shampoo bottle Amazon Customer Reviews
  • Brightens silver and blonde hair
  • Strengthens hair
  • Improves elasticity
Price: $21.99 Shop at Amazon Shop now Read our review
Gold bottle of Naissant shampoo Amazon Customer Reviews
  • Corrects brassiness
  • Deeply conditions
  • Adds shine and shimmer
Price: $17.95 Shop at Amazon Shop now Read our review
Tec Italy Lumina Shampoo bottle Amazon Customer Reviews
  • Combats greens and yellows
  • Revives hair
  • Adds body
Price: $17.44 Shop at Amazon Shop now Read our review
violet shampoo and conditioner Amazon Customer Reviews
  • Cools brassiness
  • Moisturizes
  • Improves elasticity
Price: $21.00 Shop at Amazon Shop now Read our review
purple shampoo for silver hair Amazon Customer Reviews
  • Minimizes brassiness
  • Repairs damage
  • Pigment fixing
Price: $34.00 Shop at Amazon Shop now Read our review
purple shampoo and conditioner Amazon Customer Reviews
  • Shampoo and conditioner duo
  • Big pump bottles
  • Vegan formula
Price: $24.50 Shop at Amazon Shop now Read our review
Johnn Frieda sheer blonde shampoo Amazon Customer Reviews
  • Neutralizes brassy tones
  • Leaves hair shiny
  • Brings out highlights
Price: $19.99 Shop at Amazon Shop now Read our review
Fanoloa No Yellow shampoo bottle Amazon Customer Reviews
  • Great for natural or dyed silver
  • Makes hair soft
  • Helps conquer the brass
Price: $16.99 Shop at Amazon Shop now Read our review
C;airol Shimmer Lights shampoo Amazon Customer Reviews
  • Thwarts dull yellow tones
  • Very affordable
  • Product duo is a plus
Price: $15.99 Shop at Amazon Shop now Read our review
Our Unbiased Reviews
  1. 1. EDITOR’S CHOICE: Luseta Purple Shampoo & Conditioner Set

    • UVA/UVB full spectrum sunscreen
    • Nourishes and combat brassiness
    • Smooths and repairs split ends
    • Prevents color fade in processed hair
    • Shampoo can be drying when used alone
    • Coconut oil can build up on hair
    • Heavy scent is a problem for some

    Protect your color and condition your hair with this Luseta color brightening shampoo and conditioner duo. Made specifically for blonde and gray hair, it neutralizes brassiness and yellow tones while protecting your color whether natural or from the bottle. This set also helps to repair split ends and prevent future damage, leaving your hair glossy, shiny, and more resistant to damage from hot tools. 

    If you’ve ever wondered about whether the pH level of your hair matters, this article from Meghann Thorp says it has everything to do with your hair’s strength. This shampoo has a pH 5.5 – 6.5 and the conditioner pH 4.5 – 5.5. In other words, they’re ideal for leaving your hair at its healthiest. With coconut oil, keratin, and biotin, they leave your hair conditioned and help reduce hair loss. Quinoa seed extract helps to strengthen and repair damaged hair.

    The 16.9-ounce pump bottles are convenient to use, and this set is sulfate, phosphate, and paraben-free.

  2. 2. ORIBE Silverati Shampoo

    • Great for blonde, silver, and gray hair
    • Leaves hair soft and shiny
    • Rich lather
    • Silver tint fights brassiness
    • Pretty darned expensive
    • Take quite a few uses to see a difference
    • Not as conditioning a formula as others

    The Oribe Silverati Shampoo has a silvery tint with blue undertones to fight brassiness and yellow tones while enlivening your hair’s natural highlights. It’s one of the few that says you can use it every day, which is a plus for those who like to wash their hair daily. This repairing formula helps stripped hair feel more healthy and naturally silver hair feels more moisturized. We also like that this formula is sulfate-free. 

    It illuminates and brightens while leaving hair shiny and super soft with improved elasticity. Watermelon, lychee, and edelweiss flower extracts help to defend your hair from environmental aggressors and sun damage, while phyto-nutrients fend off pollution and other hair damaging toxins. ORIBE Silverati Conditioner leaves your hair deeply restored and silky soft.

    For even more powerful deep conditioning treatment, you might want to indulge with ORIBE Silverati Illuminating Masque. Bundle Oribe’s Silverati Shampoo and conditioner and save a bit on this luxury combo pack.

  3. 3. Get Back Gorgeous Purple Shampoo

    • Coconut infused formula
    • Violet undertones lighten and brighten
    • Keratin for strength and elasticity
    • UV protection means color lasts longer
    • Pretty spendy
    • Can turn hair purple if left in too long
    • More drying than others

    Get Back Gorgeous Purple Shampoo is a celebrity stylist-approved purple shampoo that delivers the goods and gets top ratings from users who rave about how great their hair looks between salon appointments. A part of that equation is that this shampoo delivers UV protection to your tresses, and if they’re already stressed from color processing or from the process of naturally going grey, it’s especially important. 

    This Keratin enriched formula helps to defend against damage, breakage, and those evil split-ends, while violet undertones naturally fight brassiness and yellowing. It lightens and brightens with a coconut-infused lather that feels super luxurious. Depending on how much lightening effect you desire, lather longer or shorter.

    Because it is highly effective at lightening, it’s not recommended for everyday use. But one thing we think you’ll love is that this purple shampoo comes with a money-back guarantee, so it’s definitely worth testing.

  4. 4. Klorane Shampoo With Centaury for White & Gray Hair

    • Uses plants and botanical extracts
    • Doesn’t strip and dry out hair
    • Helps to tame brassiness
    • Enhances silver highlights naturally
    • Pretty expensive
    • Doesn’t really lather up
    • Scent is too strong for some
    • Doesn’t brighten hair as well as some

    I’m always excited to try plant-based products on my face, body, and hair, so this Plant-Based Anti-Yellowing Shampoo from Klorane is a perfect pick. This shampoo with centaury, an herb used since ancient times as a tonic for health, is specially formulated to enhance the natural radiance of your white, silver, or gray hair. The centaury extract adds subtle silver highlights to hair while reducing any yellowing or brassy effects.

    This gentle cleansing formula respects the integrity of your hair fibers, leaving your tresses soft, supple, and full of volume and radiance. It has a subtle, sweetly herbal scent, and because it doesn’t contain any dyes, you don’t have to worry about the “blue-haired old lady” look. Always a bonus. Because this shampoo is super gentle, you can use it without worrying about leaving your hair dry and straw-like.

    It also really enhances your silver highlights, without relying on artificial color to do so. This naturally-based shampoo is free of synthetic colors, parabens, and silicone. After shampooing, consider trying Klorane Conditioner with Chamomile to repair hair and intensify highlights.

    Discover more of Klorane’s highly rated, botanically based hair care products here.

  5. 5. Joico Color Balance Purple Shampoo & Conditioner Duo

    • Banishes brassiness
    • Leaves hair soft and manageable
    • Smells great
    • More expensive than some
    • Not effective for every user
    • Some packaging errors reported

    This vibrant purple Joico Shampoo and Conditioner Set features a unique color-correcting formula that maximizes the look of cool platinum blondes and silver foxes, by keeping nasty brassy tones at bay, This shampoo and conditioner duo will safeguard your hair’s vibrancy, with powerful ingredients that help to shield against damage, and strengthen your tresses natural defenses. This shampoo and conditioner set delivers a one-two-punch to brassiness and sets you on the path to more gorgeous silver hair.

    First, a Multi-Spectrum Defense Complex protects color, natural or otherwise from fading, yellowing and losing vibrancy. Then, an exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine every time you wash. To keep your hair looking great and reduce drying time (because heat damage causes yellowing) Joico Heat Set Blow Dry Perfecting Creme also detangles and defrizzes.

    Because gray and silver hair tends to be dryer and more brittle, occasional deep moisturizing is highly recommended. Joico K-Pak used once a week, can make a huge difference in keeping your hair looking soft, shiny, and its silvery best.

  6. 6. L’ANZA Healing Colorcare Silver Brightening Shampoo

    • Leaves your hair soft to the touch
    • Reduces warm tones
    • Enhances silver highlights
    • Super spendy
    • Can turn your hair slightly lavender
    • Some packaging issues reported

    We’re all looking to bring out the sparkle and shine in our silver, gray, white, blonde, or highlighted hair. L’ANZA’s Silver Brightening Shampoo helps to reduce unwanted warm tones and yellowing. The natural viola and lavender toning agents efficiently eliminate that undesirable brassiness.

    This sulfate-free shampoo is extra gentle on the hair, but don’t fret about bubbles. This formula contains natural Gugo Bark for that rich, creamy, luxurious lather we love. (I don’t ever feel like my hair is truly clean without that.) Keratin protein replenishment in this shampoo actually helps heal, seal and protect your hair, for a beautiful, healthy shine.

    For naturally silver or highlighted hair, L’ANZA Healing Colorcare Color-Preserving Conditioner is light enough for daily use and enhances the staying power of your highlights. Since gray hair is so much more susceptible to looking dry and frizzy, L’ANZA Keratin Healing Oil Hair Treatment substantially increases shine, protects against hot tool damage and it has UV protection too, an awesome added benefit.

  7. 7. PRAVANA The Perfect Blonde Purple Toning Sulfate-Free Shampoo

    • Good for both blonde and silver hair
    • Helps improve strength and elasticity
    • Makes hair brighter and lighter
    • Sulphate free
    • Pretty spendy for a small bottle
    • Fragrance is too strong for some
    • Doesn’t lather well
    • You need to use a lot of product

    Whether you’ve got blonde or silver hair, Pravana’s The Perfect Blonde Cleanse takes you from dull to dynamite in a single wash. With a dual ultra-violet dye system, and built-in optical brighteners, The Perfect Blonde shampoo gently cleanses, purifies and neutralizes unwanted yellow tones so you’ll have a brighter, whiter locks. 

    This purple shampoo tones hair, but it also adds strength, shine and elasticity because it has added keratin, wheat and silk amino acids. That means fewer split ends, and silkier hair with fewer flyaways.

    Pravana’s The Perfect Blonde Purple Toning Conditioner gets rave reviews for brightening dyed hair and making colors vivid while gently conditioning. To fight even more of those brassy undertones, once a week use of the Pravana purple toning hair masque is recommended, and with this deal, you also get a bottle of purple leave-in conditioner.

  8. 8. Naissant Purple Shampoo Perla Beige

    • Highly rated by users
    • Makes hair super shiny
    • Effective on toning down brassiness
    • Smells delicious
    • Costs a pretty penny
    • Can be somewhat drying to your hair
    • Can leave hair with a lavender tint
    • Small amount for the price

    Interestingly, Blonde Pearl Naissant Shampoo is created specifically for dyed blonde hair, but the issue of brassy undertones is a struggle for those of us who are silver foxes too. Since purple shampoo got its roots from the legions of people who wanted to brighten their gray, or salt and pepper hair, it’s no surprise that the movement expanded to blondes, who now rule the purple shampoo realm.

    The great news is that we silvers can equally benefit from most shampoos created for blondes, especially if those shampoos are blue or purple. It’s for this reason we’ve chosen this shampoo as one of the best purple shampoos for silver hair. It uses provitamin B5 (D pantenol), olive oil, honey vitamin E and hydrolyzed wheat protein to condition your hair, while the usual suspect, purple pigments work to correct brassiness and deliver shimmery highlights. 

    Naissant also expanded their shampoos to cover platinum blonde and silver grey so you have even more options to narrow in on the type of purple you’re looking for.

    This best purple shampoo is intense, so be sure to read the instructions to decide how long to leave it in your hair prior to rinsing. Also, you can dramatically increase its effectiveness if you massage it into your dry hair and let it sit for five or ten minutes, versus lathering it into wet hair. While this shampoo can be a bit drying, Naissant’s Correcting Mask makes quick work of rehydration. If you’re a bottle blonde, or if your hair is naturally dry as most silver hair is, the Naissant Argan Oil Elixir makes short work of the frizz and makes tangle-free brushing a dream come true.

  9. 9. Tec Italy Lumina Purple Shampoo

    • Reduces yellow tones
    • Lightens and brightens hair
    • Extra thick formula
    • On the spendy side
    • May leave hair dry
    • Lavender tint if left in too long

    Tec Italy Color Dimension Lumina Shampoo is a violet based toning shampoo that revives bleached, blonde, highlighted, or gray hair that has acquired unwanted green, copper, or other undesirable undertones. Lumina shampoo can help to keep your highlights the color they started, and it helps to neutralize unwanted yellow tones in naturally white hair. It provides moisture and nourishment to help strengthen hair.

    This purple shampoo is formulated with TRICONE, a complex of natural and organic protein re-constructors comprised of keratin, silk, and wheat. It also contains TRICOERBA, a botanical complex that revitalizes and conditions your hair, providing body, silkiness and shine.

    Lumina Shampoo is infused with antioxidants to protect your hair from the harmful effects of the sun’s damaging UV rays. When you pair it with Lumina Purple Conditioner, you’re going to get silky hair that is bright, shiny and beautifully highlighted. To keep your coif perfectly in place, Tec Italy Gel Della Cera Humedo makes styling simple and easily washes out.

  10. 10. John Frieda Violet Crush Purple Shampoo & Conditioner Set

    • Deposits crushed purple pigments
    • Cools down tone in just one use
    • Super affordable
    • Can be used daily to get desired results
    • Hard to rinse out
    • Can leave purple streaks if not careful
    • Needs regular use for results

    John Freida’s Violet Crush shampoo and conditioner set is an affordable way to tackle yellowing and brassiness in blonde and silver hair thanks to its deep purple undertones. In just one wash it can cool down that brass and leave your hair feeling moisturized and softer. The Violet Crush conditioner is the perfect addition to really get your hair feeling smooth and silky, and it’s recommended that you use this duo daily until you see that cooler blonde or silver color you desire. 

    This intense shampoo formula instantly neutralizes brassy tones by literally depositing crushed violet pigments into blonde or silver hair to counteract yellow tones to make color-treated or highlighted hair appear cooler and brighter in as little as one use. Popular because it works, it also gets rave reviews for its approachable price point. 

  11. 11. Rene Furterer Okara Silver Toning Shampoo

    • Deep purple removes brassiness
    • Smells heavenly
    • Increases shine
    • Hard on the wallet
    • Very small bottle for the money
    • A few packaging issues reported

    Rene Furterer created a winning formula in the OKARA mild silver shampoo. It cleanses and protects gray, white, silver, and platinum blond hair by neutralizing brassy tones with corrective violet pigments. Your hair will be supple, soft, and shimmer brightly after using this shampoo. A couple of key ingredients make this shampoo more intriguing. The formula contains Hamamelis extract, a plant that native Americans considered to be magical.

    Because it’s rich in tannins, this plant is a natural pigment fixing agent that preserves and enhances the intensity and radiance of your hair color. It also has Okara extract, derived from soybean pulp, which has a structure similar to hair’s keratin. Rich in amino acids, it helps to restructure and repair your hair from deep within.

  12. 12. Natural Riches Purple Shampoo & Conditioner Set

    • Very nourishing vegan formulas
    • Eliminates yellow undertones
    • Botanicals soften and strengthen
    • Lots of product
    • Pumps aren't reliable
    • Conditioner isn't very thick and rich
    • Scent is off putting to some

    If you’re that person who loves big bottles of product that give you an ample supply to test and deliver results, you’ll love this Natual Riches Shampoo and Sonditioner Set. Enriched with silk proteins to give hair natural shine, this set deeply conditions with olive and coconut oils, while avocado oil and shea butter help to repair damage. Other botanicals help to reduce irritation and redness, so if you’re a bottle blonde or dyed silver fox, this will give your scalp a healthy boost. 

    Intense purple pigment revives dull silver and blonde hair and can help to extend the time between salon visits, saving you money. This duo helps to eliminate brassiness yellow tones. Paraben and gluten-free, these vegan formulas come in jumbo 16-ounce bottles with pump dispensers, which makes them super easy to keep in the shower.

  13. 13. John Frieda Sheer Blonde Colour Renew Purple Shampoo & Conditioner

    • Minimizes brassy yellow undertones
    • Can be used more frequently than many
    • Contains optical brighteners a
    • Super affordable compared to many
    • Shampoo can be somewhat drying
    • Results not as dramatic as others
    • Better for color maintenance

    John Freida’s hair products have long been a favorite of women who have frizzy hair. If your hair is going gray, you know well how those silver strands get more wiry and curly, standing out even more from what’s left of your dark mane. This color-correcting formula of shampoo and conditioner uses lavender pigment to fight dull yellow tones and brassiness, making your blonde or silver shimmer and shine. 

    While this shampoo is specifically formulated for color-treated blondes, it works equally well on natural arctic blonde and can be used up to three times per week. To lighten up dull blonde or silver, consider John Frieda Sheer Blonde Go Blonder Lightening Shampoo, which visibly lightens hair in just three uses.

  14. 14. Fanola No Yellow Shampoo

    • Effectively gets rid of brassy tones
    • Leaves hair soft and shiny
    • Very effective on color treated hair
    • Super spendy
    • Violet tint if left on too long
    • Intense vpigment can stain nails
    • Can be somewhat drying

    As mentioned before, as we age, lots of physical changes take place, and your hair is often one of the first places you’ll notice that occurring, which is why we love Fanola No Yellow shampoo. If you’re stressed about tresses that are speckled with gray streaks, make sure they shine and shimmer instead of looking dull and lifeless.

    Fanola has you covered with their super-popular No Yellow Shampoo. It’s made with a vivid violet pigment that makes your silvery streaks look like an intentional addition to your color. No Yellow Shampoo keeps your color consistent and vibrant. It’s one of our top picks for best purple shampoo for brunettes, as well as gray, super lightened, or silver hair, and is especially effective for decolored hair, as the violet pigment effectively tones down unwanted yellow hues.

  15. 15. Clairol Shimmer Lights Shampoo

    • Cools down brassy tones
    • Very affordable compared to many
    • Leaves hair soft
    • Can be somewhat drying
    • Conditioner isn’t very conditioning
    • Lavender tint if left in too long
    • Scent is unpleasant to some

    Clairol Shimmer Lights was my first foray into trying purple shampoos on my white hair and I was pleased and surprised by how much brighter it looked when I used it regularly. Because it was so affordable, I didn’t stray for quite a while, because lots of my girlfriends and others at the beauty store said it was really the best. Frankly, when I first started using it, there simply weren’t a lot of other choices, and while it seemed spendy compared to regular old shampoo, it was still affordable.

    This protein-enriched color-enhancing shampoo does, indeed, effectively tone down brassiness on blonde and silver or gray hair. The bonus here is that it comes packaged with Shimmer Lights Conditioner, which has a nice blend of emollients, moisturizers, and color refreshers that renews faded highlights and brightens gray hair.

    There’s a whole Shimmer Lights line including a matching Conditioner. 

    To give my white an extra dose of shimmer and shine, I also like to use Paul Mitchell Super Skinny Serum. A couple of small pumps seal strands and leave hair shiny and frizz-free.

How Do Purple Shampoos Work?

Make no mistake, the best purple shampoo can do a whole lot to spice up blonde hair as well. These shampoos can keep your sunkissed highlights shimmering and true to color. Whether they're natural, the result of a balayage, or the tips of your ombre, you want to make sure they look gorgeous.

Purple shampoos rely on violet based tints to brighten and lighten your lighter strands, and help to counteract those nasty yellow undertones that can come as a result of bleaching and coloring. Silver and grey hair, which doesn't contain the natural pigment it once did, can also yellow due to chemicals from your swimming pool, or even your hard water at home.

Will The Purple Pigments Lighten My Hair?

It depends. It's exciting to see the plethora of purple products on the market to brighten the looks of we lighter haired people. With regular use, many of the shampoos reviewed here can even lighten your hair further, and they're definitely worth experimenting with, to find the one that works best for you. It's also good to know there are a few tricks to enhance the effects of your investment in both time and shampoo.

Do You Need to Use Purple Shampoo Differently Than Regular Shampoo?

Technique plays a huge role, in terms of getting your most desired results. Do keep in mind, almost all purple shampoos have the potential to turn your hair slightly lavender if you leave them in without rinsing for an extended period of time. (I've done it more than once.) But if that's the look you're going for, it's easy peasy to get a more purple or ash blonde color. See everything you need to know about best practices in this YouTube video.

There's no need to worry about wasting what's already in your shower, because you most likely won't want to use purple shampoo for every single hair wash. You're safe to keep loving your favorite hair products for most of the week, and just use purple shampoo every few days or so.

Whether you're arctic blonde like me, or another shade of gray, if you're ready to lather your way to compliment-worthy hair, these shampoos are definitely the easiest way to get it.