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What is the Super Bowl all about?
For some, it’s the final game of the NFL season, and the one that determines the champion of that season. For others, it’s the biggest viewing event of the year, where companies will spend millions to produce the most memorable 30 seconds of advertising.
Millions? What about billions?
The Super Bowl is the Christmas of sports gambling. It is the greatest three hours of gambling we know, with enough angles and options to make an inexperienced gambler go cross-eyed. The American Gaming Association released some numbers earlier in the week, estimating that $4.7 billion will be wagered on Super Sunday.
An estimated $4.7 billion will be bet on Super Bowl LI in the US alone, says the American Gaming Association, 97% of it illegally.
Two numbers stick out on Rovell’s tweet. The first one is 4.7, which is an absolutely ridiculous number. According to InternetRetailer.com, that number is equivalent to Amazon.com’s estimated sales from Thanksgiving through Cyber Monday.
The other number that stands out is 97. Of all the wagering done on the Super Bowl, the AGA estimates that 97 percent of all action is illegal. Various forms of sports betting are legal in several states, but only Nevada allows wagering on single events.
So where is that money going? According to Vegas, the distribution is nearly even between the Falcons and Patriots. With the Patriots valued at -3 and the total set at 59, one sportsbook exec told ESPN that the worst-case scenario would be 31-28 Patriots win.
“If that’s the score, we will be refunding tickets until 4 a.m.,” he said.
If you’re looking for where the “Sharps” are putting their money, sportsbook CG Technology took a $1,000,000 wager on the Falcons +3. Other books are reporting that although the number of bets is relatively even, over 60 percent of all money wagered is on the Patriots.
And on a more casual note:
Super Bowl coin flip action update: 60 percent of the money is on heads @CaesarsPalace books.
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How Much Money is Bet On The Super Bowl?