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WATCH: Sony At IFA 2013 Press Conference Live Stream HERE at 10 a.m. Eastern Time

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At the 2013 IFA Technology conference, Sony will be hosting their press conference at 10 a.m. Eastern Time to launch a rumored Xperia Z1.

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Sony is one of the many tech companies launching new gadgets at this year's IFA 2013 Tech conference. Watch the live stream here to see the rumored Xperia Z tablet.