Update: This article previously said that the Roblox game Apocalypse Rising was released on April 1, 2008. While the base for the game was created on that day, it didn’t turn into and release as Apocalypse Rising until July 2012 according to a blog post about the game. Apologies for the confusion.
Wave 2 of toys based off the hit MMO and game development platform Roblox will be hitting store shelves in mid-August, a PR contact for the game told Heavy.com via email.
The toyline is coming to Toys “R” Us, Target, Walmart, and Best Buy and will feature toys based on some of the most popular games, characters, and developers in Roblox, according to a PR contact. Each toy will come with a code that can be redeemed in Roblox for in-game items.
To bring the toys to life, Roblox partnered with Toy Developer Jazwares who also worked on toys for Mega Man and Sonic the Hedgehog according to their website.
Wave 2 includes six new Core Figures: Phantom Forces: Ghost, Hunted Vampire, Blue LAZER Parkour Runner, MeepCity Fisherman, Queen of the TreeLands, and Skybound Admiral. Each toy comes with the figure, some accessories, and a code.
Also coming is a Prison Life Game Pack, which comes with two figures, accessories, and a code. According to the website for the toyline, the pack is based off of the Prison Life game on Roblox which has over 519 million visits since its release on May 1, 2014.
A new playset is also coming called Zombie Attack, which includes four figures with platforms and accessories to play with. It should pair nicely with the Apocalypse Rising 4X4, a vehicle that includes a figure. The vehicle was based off of Apocalypse Rising on Roblox, which has over 139 million visits since its release in July 2012.
You can also nab one of the Series 2 Mystery Figures. Each blind box comes with a random figure and a code.
Finally, there’s a 6-pack assortment of Legends of Roblox figures. Each figure is based off a popular game developer on roblox: Litozinnamon, Gusmanak, Merely, TheGamer101, Seranok, and Loleris. Many of the creators in this set has attracted millions or even hundreds of millions of players to their games. Seranok is the winner of the Player of the Year Award in 2012.
Wave 1 of Roblox toys were officially launched on February 1, 2017. The PR contact told Heavy.com that while she couldn’t get any specific numbers for sales of Wave 1 toys, she does know that it launched as top selling toys at Toys “R” Us and were sold out the majority of the time during the initial launch. They were even placed in the “Hot and New” section at the front of the store. They were also a top seller in Target and a top selling toy in the boys aisle.
Roblox currently has over 56 million active monthly players, according to the PR contact.
To learn more about Roblox, click the link below.