CES 2013: Fitbit Brings On The FLEX!

(Photo Credit: Fitbit)


Fitbit, a company that makes fitness and activity trackers, announced a new model, The Flex, at CES today. Unlike the original Fitbit, which is a regular clip-on pedometer,The Flex is a waterproof wireless wristband. Both keep track of your daily activity and helps you lose weight.

Woody Scal, Fitbits Chief Revenue Officer says, “By day it tracks your steps, but now by night, it can track your sleep.”

The Flex will be available for iOS and Android devices. You can purchase The Flex this Spring for around $100.00.

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