Gallery: 4/7
Matt Kenseth
Price: $8,800
Starting at the front can be risky, as there is big place differential downside, but as previously mentioned, the pole has produced more winners at Richmond than any other spot. What's even more encouraging is that Kenseth has produced six Top-10's in eight Richmond races since joining Joe Gibbs Racing, while JGR overall has produced seven wins in 14 races here since 2010.
Even if Kenseth doesn't win, he should have a high finishing position, and he should be able to rack up a ton of fast laps and laps led in this 400-lap race. He's easy value as just the 10th most expensive driver. (Getty)
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DraftKings NASCAR Lineup: Toyota Owners 400 2017 Picks