WATCH: Project Ara, Google’s Customizable Smartphone

Google's Project Ara: Reinventing the smartphone with building blocksProject Ara, a smartphone you can customize, may seem like a crazy idea, but it's not half as crazy as what it takes to build it. Google's ATAP group, led by Paul Eremenko, takes the DARPA philosophy and applies it to building phones. Eremenko wants five billion customers, but before he gets there, he has…2014-04-15T15:46:21Z

Google is building a new type of fully customizable, dirt-cheap smartphone. Learn about the Project Ara modular smartphone in the video above from The Verge.

Project Ara basically consists of an endoskeleton, to which you can add various modules. The goal is to create a totally customizable phone that has only the features that you want. This may result in a phone that could cost as little as $50.

Would you buy a Project Ara phone?

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