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What Is the Kitten Bowl Emoji Keyboard?

What is the Kitten Bowl Emoji Keyboard? Where can you get it? (Snaps)

The Kitten Bowl emoji keyboard will be featured during the Hallmark channel’s Kitten Bowl halftime today. But what is it? How does it work? The Kitten Bowl is at 6 pm Eastern/5 pm Central tonight. But you can start using the emoji keyboard and send adorable kitten pictures to your friends even sooner.

Here’s what you need to know.

The Kitten Bowl emoji keyboard lets you send photos and emojis of the kittens who are participating in Kitten Bowl III to your friends. You can download the app for Android or IOS for free at this link. The keyboard not only includes emojis of the Kitten Bowl players and their coaches, but it also includes animated GIFs and videos. You’ll still be able to share these adorable pictures with your friends after the game too.

The purpose of the keyboard is not just to share the Kitten Bowl, but also to draw attention to pet adoptions, since all the Kitten Bowl players are from shelters and available for adoption. The keyboard is powered by Snaps, which has also made emoji keyboards for Burger King, Pepsi, MTV, and others.

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The Kitten Bowl Emoji Keyboard will be featured during Hallmark's Kitten Bowl tonight. What is it? How can you get it? What time can you see it on TV?