Is Kendrick Lamar Releasing Another Album On Easter?

Kendrick Lamar performs during FYF Fest at Los Angeles Sports Arena on August 27, 2016 in Los Angeles, California. (Photo by Frazer Harrison/Getty)

While it’s been less than 24 hours since Kendrick Lamar released his latest album, DAMN. internet rumors have already begun to surface about a second album to be released this weekend.

According to The Verve, the theory started a few days ago when a Reddit thread made the connection that today is Good Friday (which marks the crucifixion of Jesus) and two days from now is Easter (which celebrates his resurrection). The thread even proposes a title that would tie-in to the title of this most recent release, NATION., which applied to DAMN., makes the compound word DAMNATION.

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DAMN. by Kendrick Lamar.

A post shared by Kendrick Lamar (@kendricklamar) on Apr 11, 2017 at 3:15am PDT

The theorizing doesn’t stop there. Another clue that fans have pointed to is a lyric in the song “The Heart Part 4“: I said it’s like that, dropped one classic, came right back/’Nother class, right back/My next album, the whole industry on a ice pack/With TOC, you see the flames/In my E-Y-E’s, it’s not a game.” The internet seems to think that “TOC” stands for “The Other Color,” which allegedly connects to the red color motif on DAMN. Not only is the album cover red, but the opening track is titled “BLOOD.” which may reference to the Los Angeles gang the Bloods.

By that logic, the next album would have a blue motif, alluding to Bloods’ rival gang, the Crips. To further this particular theory, Lamar recently changed his Spotify profile picture from one where’s he standing in front of a red wall to him standing in front of a blue wall. Click here to check it out.

This prevailing theory has even been teased by Lamar’s record label, Top Dawg Entertainment. Sounwave, who produced several tracks on DAMN. took to Twitter yesterday to write the cryptic message “But what if I told you… that’s not the official version.” Minutes later, Sounwave tweeted a picture of Morpheus from The Matrix, who, for those who haven’t seen it, delivers the famous line: You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe, You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”

Could fans really be getting another Kendrick Lamar album in time for Easter Sunday?

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