Law enforcement across the country will be cracking down on drunk drivers for their 2013 Labor Day “Drive Sober or Get Pulled Over” campaign. The new commercial (above) will run until September 2 with police and other law enforcement operating sobriety checkpoints and roving patrols, looking out for drivers who are under the influence.
The Traffic Safety Marketing website says:
Research shows that high-visibility enforcement can reduce drunk driving fatalities by as much as 20 percent. That is why you are being given the 2013 Products for Enforcement Action Kit (PEAK), so you can maximize your participation in this year’s high-visibility enforcement campaign.
Joining the 2013 “Drive Sober or Get Pulled Over” crackdown is a testament to your commitment to public safety in your community. Your active and aggressive support will make a huge difference in saving lives on your local roadways.