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The Los Angeles Rams will ring in their inagural season at SoFi Stadium later this summer with a new logo, color schemes and uniforms.
The team is expected to unveil their new digs prior to the upcoming NFL Draft scheduled for April 23-25, as confirmed by The Athletic’s Rams beat writer Rich Hammond last week. On Saturday, the official Los Angeles Rams Twitter account posted a teaser video suggesting the reveal is drawing closer.
One day later, a leaked Reddit photo has begun circulating the web with the potential new logo on a 2020 NFL Draft hat. According to Yahoo Sports senior NFL reporter Charles Robinson, the logo portrayed in the photo has been deemed legitimate.
Another angle shows a “Time to Shine” phrase, which was previously trademarked by the Rams, stitched on the right side of the hat:
A New Home Calls For New Look
Rams COO Kevin Demoff has helped lead the makeover as the team heads into its next phase of football in Los Angeles. The long-time executive has had his share of fun with fans on Twitter too, frequently teasing the anticipated announcement.
In a letter penned to fans on the team’s official website in January, Demoff discussed the significance behind the new uniform designs.
This exciting time includes our new brand identity – from logos and colors to uniforms and helmets. These elements will tie to our deep roots in Los Angeles while also providing a sleek, modern look that fits with our new, world-class home. We are excited to share all of this with you over the coming months and see our players run out of the SoFi Stadium tunnel for the first time in our new uniforms as we kick off this next era of Los Angeles Rams football.
During a January 2019 interview with Lindsay Jones of The Athletic, Demoff also declared that the recognizable Rams’ horns wouldn’t be going away.
“We’ve told Nike the one thing that is sacrosanct is the horns,” said Demoff. “The goal is a modern take on our historical jerseys.”
It appears the chief operating officer stuck to his word as the new logo features a more modernized version of the horns, albeit closer to a lightning bolt than the traditional helmet design.
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For more NFL updates, follow Chris Licata on Twitter: @Chris__Licata
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