Frill Clothing, which specializes in apparel for sorority recruitment and bridal parties, entered the Shark Tank on March 6. Sharon Bui and Kate Steadman started the venture in 2012, while they were still in college. Bui, a graduate of North Carolina State, serves at their marketing director, while Steadman, who graduated from Appalachian State University, works as the lead designer.
They focus on sorority outfits needed for the recruitment process, also known as rush. While chapters usually rely on matching t-shirts, Frill’s hope is that they can provide dressier options for affordable prices. Bui, who studied fashion textile management, is a member of Chi Omega (and so is the author of this article:) and found that she spent a lot on dresses for rush. As an undergraduate, she met Steadman when they were interning at the same design firm. Steadman was an advertising major minoring in apparel.
Through the user-friendly company they started, girls can pick a style, design, and even the fabric of their dresses and skirts. Since every sorority has a philanthropy they support, Frill also writes a check to that philanthropy when an order is processed. According to WRAL Tech Wire, the duo has already worked with 40 sororities nationwide.
They also launched a bridal line with selections for every budget from fancy dresses to tube tops for bridesmaids. Groomsmen can also order bow ties and cummerbunds. Their site is also replete with accessories from jewelry to tote bags to stationary.