LeBron James, hero of the USA Basketball team, is now the King of Dope on certain streets of Philadelphia.
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Instead of being showcassed in ads for State Farm, Nike and McDonald’s, Bron is featured on plastic bags of heroin.
Marlon Guess, a 19-year-old native of Philadelphia, was caught by an undercover police selling heroin that was packaged with a unique label of LeBron James flying high for a reverse dunk, according to police.
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The Philadelphia Daily News reports that LeBron did not endorse or authorize these labels in any fashion. In fact, LeBron does all kinds of positive stuff for urban kids — like the LeBron James Family Foundation he established in 2004 to assist children and single-parent families in need.
But Bron’s humanitarian efforts can’t keep guys like Guess from idolizing the athletic rockstar. He’s clearly a big fan, as police found a caricature of LeBron worth $750. Maybe Guess could sell the figure and put the cash toward his release. Guess’ bond is set at $250,000.
LeBron’s not the first public icon to be used to sell drugs. Here are other iconographic labels that dealers are using to advertise their products:
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