Fresh off of his second consecutive Super Bowl appearance, it looks like Patrick Mahomes is making more moves off the field.
As first reported on Friday morning by Josh Gerben, founder of trademark law firm Gerben Intellectual Property, Adidas recently filed a trademark on March 29 for a new logo for the Kansas City Chiefs’ superstar quarterback.
Adidas has filed a new trademark for a 'PM' logo (see below).
The logo appears to be for @PatrickMahomes.
— Josh Gerben (@JoshGerben) April 2, 2021
The leaked image shows the all-black “PM” logo in the shape of Mahomes’ initials, which according to the trademark document, will soon be used on Adidas “gym bags, duffel bags, backpacks, knapsack, waist packs, tote bags” and footwear and apparel including “shirts, sweatshirts, hoodies, jackets, pants, shorts and headwear.”
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Twitter Sounds off on New Mahomes Logo
Shortly after Gerben’s discovery, word of the new logo began spreading across Twitter after The Action Network’s Darren Rovell tweeted the image out to his more than two million followers.
Looks like adidas has filed for a new logo for Patrick Mahomes with the US Patent & Trademark Office. @JoshGerben had it first.
Thinking they could have had a couple more eyeballs on this one 😳 pic.twitter.com/orE22S0akc
— Darren Rovell (@darrenrovell) April 2, 2021
Others around Chiefs Kingdom and beyond have since shared their opinions on the new look, with the consensus being the sides could have done better. Here is just a small sample:
Think of all those people who saw the Mahomes logo before it got to the public and no one stepped up to say “Nah… this ain’t it”?
— Carrington Harrison (@cdotharrison) April 2, 2021
Looks like Cam Newton's instagram font of choice https://t.co/JnSwn1ZTgc
— Cody Tapp (@codybtapp) April 2, 2021
It's either a new logo for Patrick Mahomes or Optimus Prime. https://t.co/bRkpoyh2C4
— Matt Conner (@MattConnerAA) April 2, 2021
I can't tell if this looks more like a wonky trident, a busted light bulb or an avant-garde hot air balloon, but it's not great regardless! https://t.co/BLkHMGu3il
— Joshua Brisco (@jbbrisco) April 2, 2021
This is the logo design from adidas for Patrick Mahomes… someone designed it. someone approved it. Siiiiiigh. pic.twitter.com/u1CUUIhnfg
— Leigh Feldman (@Leighzus) April 2, 2021
He is inevitable. pic.twitter.com/2RAH3sSmhO
— Kent Swanson (@kent_swanson) April 2, 2021
Earlier this week, the 25-year-old MVP detailed some of his off-field endeavors, for which he has studied and taken after the likes of sports icons Michael Jordan, LeBron James and the late Kobe Bryant.
“I am trying to build an empire off the field in every way,” Mahomes told Brian Sozzi of Yahoo Finance Presents. “I watch a lot of the great athletes that came before me and they found ways to build their empire and to build themselves up off the field, so I am trying to do that as much as possible.”
Adidas Among Many Big Names to Partner With Mahomes
Mahomes’ decision to sign with Adidas was already curious considering the NFL’s ongoing partnership with Nike and his alma mater Texas Tech being paired up with Under Armor. However, the apparel giant is hardly the only corporate sponsor to attach its name to the Chiefs icon. Among Mahomes’ other endorsers since entering the league in 2017 are Hunt’s, Oakley, Essentia Water, Procter & Gamble, Hy-Vee, State Farm, DirectTV, Head & Shoulders, BioSteel, Hyperice and private jet company Airshare.
While Mahomes’ annual compensation from endorsements and commercials remains unknown, according to Sporting News, the former first-round draft pick raked in an additional $7 million from endorsements following the Chiefs’ Super Bowl LIV victory last year.
The fourth-year signal-caller was also named Madden’s 2020 cover athlete and shortly after signing his record-setting 10-year, $503 million extension last July, joined the ownership group for the Kansas City Royals.
No. 15, along with fiancée Brittany Matthews and newborn daughter Sterling, were also in attendance for the team’s Opening Day game against the Texas Rangers on Thursday, a high-scoring 14-10 victory for the Royals.
— Kansas City Royals (@Royals) April 2, 2021
His father, Pat Sr., was a Major League Baseball pitcher for 11 seasons, including stints with the Minnesota Twins, Boston Red Sox, New York Mets, Texas Rangers, Chicago Cubs and Pittsburgh Pirates.
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Chris Licata is an NFL contributor covering the Kansas City Chiefs from enemy territory in Denver, Colorado. Follow him on Twitter @Chris__Licata or join the Heavy on Chiefs Facebook community for the latest out of Chiefs Kingdom!