Jazwares and Wicked Cool Toys have shown off the first line of AEW toys due to debut at Toy Fair 2020.
Revealed via the All Elite Wrestling Twitter account, the first wave of AEW toys look like it’ll feature The Young Bucks, Cody and Brandi Rhodes, Chris Jericho, and Kenny Omega.
Mattel’s WWE series of wrestling figures and toys have proved immensely popular. When AEW first launched, it wasn’t so much as a question of if, as it was when.
The figures themselves, from the brief look we see in the tweet below, look like they’re really well put together. The faces appear to have utilized face-scanning technology, there’s tons of articulation, and some of the figures come with accessories. In fact, Cody comes with a sledgehammer, which I’m sure will please many an All Elite fan.
We’ve reached out to Jazwares for confirmation and will update as soon as we hear back.
What is AEW?
Founded on January 1, 2019, All Elite Wrestling (AEW) first entered the squared circle with pay per view events. Less than a year later, AEW would launch a weekly episodic TV show, Dynamite, in October of the same year on the TNT network – the first major wrestling promotion to air on TNT since the fall of World Championship Wrestling (WCW).
While AEW may not be on the same level as WWE in terms of worldwide reach and revenue, wrestling fans have been taken by AEW’s fresh and more contemporary feel. In fact, with WWE’s modern brand NXT in direct competition with AEW on Wednesday nights, wrestling fans are spoilt for choice when it comes to quality content.
AEW features wrestling stars from all over the world, including Kenny Omega, The Young Bucks, Cody Rhodes, Chris Jericho, Luchasaurus, Orange Cassidy, Awesome Kong, Dr. Britt Baker, Riho, Nyla Rose, and many more.
Who Are Wicked Cool Toys and Jazwares?
Founded by toy-lover and comic-book geek Judd Zebersky, Jazwares was founded in 1997 following Zebersky’s decision to leave his legal practice and enter the toy world.
Jazwares has made a name for itself with successful toy brands spanning popular video games Roblox, Minecraft, and Fortnite, as well as kids brands Peppa Pig.
Conversely, Wicked Cool Toys joined the toy industry in 2012 and shot into the limelight thanks, in part, to Cabbage Patch Kids and an excellent range of Pokemon toys.
On October 1, 2019, it was revealed that Jazwares had acquired Wicked Cool Toys.
When Is New York Toy Fair 2020?
The New York Toy Fair 2020 is set to run from February 22 until February 25 and takes place at the Jacob K. Javits Center.
Toy Fair is the place to be in the toy world and is a great way to see what the rest of the year has in store. While some companies will be showing off prototypes, many will use the opportunity as a chance to showcase their heaviest hitters. And yes, some will even be thinking about Christmas already. I know! Terrible, isn’t it?
While I won’t be at this year’s Toy Fair, I will be keeping an eye on it from afar, so be sure to keep an eye on the Heavy Toys channel in the coming weeks for all the important news coming out of Toy Fair 2020.
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