News

Victory Coffees on ‘Shark Tank’: A Look Inside the Company


Victory Coffees, a coffee subscription service for a dollar a day, entered the Shark Tank in Season 8. The java is organically grown and fairly traded international blends, available in whole bean, ground or K cups.

We interviewed Cade Courtley, the Navy SEAL who started the company. He explained just how important the beverage in his profession. “When you work in some of the “s**t holes” of the world, trust me when I tell you that a good cup of coffee is life-saving gear!”

www.DOORBEAN.com

A post shared by Victory Coffees (@victory_coffees) on

Veteran owned and operated, they even name their coffee selections using military jargon. Their dark roast is called Leatherneck, medium is Sailor, light is Trooper, decaf is Airman and espresso is Admiral. As for the bestseller, Sailor takes the title, with Leatherneck and Trooper as close seconds.

When asked why it’s important to him to hire veterans, Courtley replied:

Because like many of those I served with, we chose to serve our country, now we are choosing to explore other challenges and sure could use the support. 

His appearance on Shark Tank came about after their casting department saw the video on the brand’s website and reached out. And asking him whether or not he was nervous in the Tank proved to be a silly question. “I spent half my life dodging bullets, so no,” was his answer.   

Other Shark Tank food products:

The Cookie Kahuna on ‘Shark Tank’: A Look Inside the Company

Famous cookie maker Wally Amos entered the Shark Tank with his newest venture, The Cookie Kahuna. We interviewed him on the business, which did not get a deal.

Click here to read more

Parker’s Real Maple Enters the “Shark Tank’: A Look Inside the Company

Parker's Real Maple pitched to the Shark Tank in Season 8. Heavy interviewed its 18-year-old owner, Joshua Parker, on his work ethic and maple products.

Click here to read more

Pipcorn Popcorn Enters the ‘Shark Tank’: 5 Fast Facts You Need to Know

Pipcorn, a healthy popcorn, entered the Shark Tank on November 14. Heavy interviewed the founders, Jen and Jeff Martin, on how their company has grown since they got a deal with Barbara.

Click here to read more

Dollop Gourmet Frosting on ‘Shark Tank’: Interview With Owner

Dollop Gourmet entered the Shark Tank with its frosting that's vegan and gluten free. Heavy interviewed its owner about her dessert business.

Click here to read more

Scratch & Grain Baking on ‘Shark Tank’

On Shark Tank, Scratch & Grain pitched cookie kits that make baking easier. They struck a deal with Barbara.

Click here to read more

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s