Super Bowl Media Day was held Tuesday in the U.S. Airway Center in Phoenix, Arizona. The event has become a can't-miss production, with thousands of media members from all over the world coming together for a day of interviews with the Super Bowl participants. The Seattle Seahawks and New England Patriots square off Sunday in The Big Game, but before they face each other, they needed to take on the media - the traditional and the not-so-traditional form. Some members of the press come dressed in costumes and ask questions not normally heard during regular season interviews. It's a laid-back affair before the seriousness of the game preparations begin. Click through for the must-see photos of Tuesday's event.