Keanu Reeves Squarespace Super Bowl Ad: Does Reeves Own Arch Motorcycles?

Super Bowl 2018 Commercial | Make It With Keanu ReevesThe power to do anything you can imagine is within you. Make it happen with Squarespace. Song: Adventures in Success, by Will Powers

Squarespace’s 2018 Super Bowl commercial has fans wondering what Keanu Reeves is up to these days. More specifically, does he own a motorcycle company?

The answer is yes. Although he’s best known as an actor, Reeves is also a motorcycle fanatic. A 2017 Wired video explains that Reeves, along with his friend, business partner, and well-known designer Gard Hollinger, co-founded and co-owns the business Arch Motorcycle.

Inside Keanu Reeves' Custom Motorcycle Shop | WIREDKeanu Reeves gives Wired a tour of Arch Motorcycle, where he and co-founder Gard Hollinger build and design totally custom bikes with the help of virtual reality. Donning the HTC Vive, Keanu has the ability to look at prototypes of his bikes standing next to each other without actually building them. Still haven’t subscribed to…2017-11-08T15:00:27.000Z

In an interview with Adweek, Reeves explains that Arch Motorcycle used Squarespace for its website even before Reeves was asked to appear in the ad. Speaking about his website, Reeves says, “There’s something about Squarespace that’s really accessible yet sophisticated. The design and functionality share a similar ethos to Arch Motorcycle. When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.”

Reeves and Gard first began working together in 2007, according to, and build and sell bikes that range from $78,000 and up.

Speaking to Wired, Reeves explains, “Before there was Arch Motorcycle, there was Reeves looking to customize a Harley Davidson. I was introduced to Gard Hollinger, a California designer and manufacturer…” Gard ended up customizing Reeves’ Harley to the degree that all that was left of the original was the engine– he did everything else himself, from scratch. Reeves says, “It was no longer a Harvey Davidson…” Over the course of the next five years, Gard and Reeves developed and built a motorcycle that became the prototype for Arch Motorcycle.

This year’s Super Bowl pits the Eagles against the Patriots. As everyone knows, however, the commercials are a main source of entertainment for viewers. Most Super Bowl commercials run 30 seconds in length. NBC receives approximately $5 million for every 30-second slot, according to Sporting News.

Many A-listers will be appearing tonight’s ads. Some of the biggest names include Chris Pratt, Bill Hader, David Schwimmer, Peyton Manning, and Danny DeVito.

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