LaVar Ball and Big Baller Brand raised some eyebrows when they announced Lonzo Ball’s signature shoes would start at $495.
In an interesting video with LaVar cooking breakfast, Big Baller Brand announced the ZO2’s will not be available after June 22.
Unless Big Baller Brand has a change of heart, NBA draft night will be the final day fans can pre-order the shoes. It is a move likely done to increase demand for Lonzo’s signature shoes. It could also signal Big Baller Brand plans to release another shoe for Lonzo during the NBA season. Sneaker News notes the ZO2’s will not ship until November 24.
The ZO2’s start at $495 per pair. Fans can get an autographed edition, the ZO2 Wet, for $995. The autographed shoe comes in a case with LED lights. The cheapest footwear options are sandals that start at $220.
What is the explanation for the high price points? Big Baller Brand is looking to establish itself as a premium sports apparel company with exclusive shoes. Whether they will succeed remains to be seen.
LaVar has been vague about why the shoe has a $495 price tag other than to say it’s what he believes the shoes are worth.
Lonzo played a big part in the shoe design, and LaVar told FOX Sports his son designed the shoe.
“My board room consists of me and my son. ‘Son, if you think the value of your shoe is that… what you think?’ This ain’t the normal shoe. We put a lot into this. But nobody’s going to give the creativity to a 19-year-old kid. He’s wearing the shoe. Everything on that shoe, he designed,” LaVar told FOX Sports.
The Los Angeles Times estimated Big Baller Brand sold 500 pairs of the shoes and sandals over the first weekend they were available.
LaVar had discussions with major shoes companies like Nike and Under Armour in hopes of forming a partnership. Big Baller Brand opted to go the independent route after the established brands were unwilling to meet LaVar’s asking price. LaVar told Sports Illustrated his asking price has gone up from $1 billion to $3 billion.
“Now that Lonzo’s headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way. But now? Apparently the draft lottery results tripled Big Baller Brand’s value. Now you know…if they want to talk to me now, it just went up to $3 billion. Triple B’s—billion, billion, billion,”LaVar told Sports Illustrated.
Check out the Ball family talking shoes with the folks over at Complex: