It is not often a small business makes an appearance on Super Bowl Sunday with a commercial. Intuit QuickBooks changed that for Super Bowl 50.
The company ran a contest taking the best submissions from small businesses all over the country. According to The New York Times, the company asked for 30-second ads from businesses with 50 or fewer employees.
Death Wish Coffee was one of these companies and won the contest on a public vote. The company was developed as owner Michael Brown kept having the same experience at his coffee shop.
Customers came in and asked for his “strongest cup” of coffee. After he could not find a brand to meet the needs of his customers, Brown decided to develop his own coffee. The company explains the process on their website:
After countless weeks of late nights, early mornings, cupping, testing, and tasting, he finally got it right. Death Wish Coffee, The World’s Strongest Coffee was created using the perfect blend of beans and a unique roasting process.”
The coffee shop is based in New York, but buyers can order their coffee online. The company offers whole beans as well as K-Cups for machines. As the name suggests, it is aimed at customers who like strong coffee.
Death Wish has on-boarded additional employees in anticipation of the extra orders they will receive as a result of the Super Bowl commercial.
The company learned from a prior experience when they had the spotlight shine on their coffee. Several years ago, Death Wish Coffee was featured on Good Morning America and received so many orders they were not able to fulfill them all. Brown fully expects to meet everyone’s needs after Super Bowl Sunday.
Owner Mike Brown explains the story of Death Wish Coffee on this video: