Febreze’s ‘National Movement’, as shown in their commercial, is the one you’ll be taking during the halftime show.
In their funny ad, Febreze patriotically discusses how Americans are united by their determination to, well, hold their bladders until the halftime show begins. The commercial above is the full-length, extended version– what will air during the game tonight will be 30 seconds. The agency behind the ad, Grey New York, has worked with Allianz, AARP, ally, Best Buy, Bosch, Bose, Canon, Clairol, Cover Girl, Darden, Diageo, Emergen-C, Gillette, Haagen-Dazs, and more.
This marks Febreze’s first-ever Super Bowl commercial, which is accompanied with the hashtag #BathroomBreak. Kathryn Hahn provides the voiceover for the commercial– Hahn is a well-known comedian known for her work on How to Lose a Guy in 10 Days, Anchorman: The Legend of Ron Burgundy, Step Brothers, Our Idiot Brother, We’re the Millers, and The Secret Life of Walter Mitty.
According to Fortune, a 30-second Super Bowl ad sells for as much as $5 million. Bleacher Reports that this has increased exponentially from 1967, when the average cost of airing a commercial was $40,000.
Febreze, launched in 1998 in the US, creates household odor eliminators and is owned by Procter & Gamble Co. The company has since expanded to include plug-ins, car vents, candles, air fresheners, and more. According to Super Bowl Commercials, Febreze is one of P&G’s billion-dollar businesses.