GoDaddy’s 2017 Super Bowl ad brought the Internet to life in their 30-second spot that aired tonight.
The teaser above, which GoDaddy released leading up to the big game, features a sneezing panda, roomba cats, a horse head in a hula chair, and more– in other words, it highlighted what the Internet made famous. Their full-length ad, however, featured the Internet itself, covered in tattoos like Wi-Fi symbols, memes, and floppy discs, in its Internet home.
As of mid-December, the company was still working on the spot, but Chief Marketing Officer Barb Rechterman did reveal that the new product the commercial promoted would “give a nod to the cultural and commercial power of the internet.”
GoDaddy worked with Bullish on the spot. According to their company website, “Bullish is an Accelerator Agency designed for businesses living early in an S-curve. Born out of Consigliere Brand Capital, we are one part Strategic Creative Agency, one part Consumer Investment Firm that deploys capabilities from both worlds to help brands speed the transformation of opportunities into outcomes.”
KTar News recently revealed that advertisers usually spend about $5 million per spot for their ads. In the past few years, GoDaddy has leaned towards humorous content, and that trend continued tonight. This marks the company’s 12th Super Bowl commercial.