An impressive crew of celebrities have lent their high school yearbook photos to help Honda with their 2017 Super Bowl ad, including Steve Carrell, Tina Fey, Robert Redford, Amy Adams, Jimmy Kimmel, Viola Davis, Stan Lee, Missy Elliot, and more. The memorable commercial boasts the tagline “Chase your dreams!”
On January 31, Honda released a teaser ad featuring Steve Carell to their Twitter page, with the caption, “When you first start out, it’s hard to know where you’ll end up.” Check it out below.
This marks the fourth time Honda will make an appearance at the Super Bowl, and the agency behind their ad is Rubin Postaer and Associates. Their website reads, “Our simple, intuitive, not-at-all secret, open-source platform for doing awesome work and attracting awesome people and clients.” The company’s clients include ampm, Lazboy, Inuit, SOuthwest, Arco, Fox Sports, Farmer’s Insurance, and Dole, among others.
Forbes notes how Honda’s commercial doesn’t necessarily focus on their vehicle, but as America’s best-selling utility vehicle, it doesn’t really need to. “…it’s not like CR-V needs a lot of help or even an introduction to American consumers. Last month, the freshly overhauled nameplate smashed its previous January U.S. sales record, gaining 53 percent over January 2016 sales of the older version of CR-V,” writes Forbes.