Lexus’ Super Bowl commercial, titled “Man and Machine”, uses Lil Buck’s incredible dance moves to highlight the 2017 Lexus LS and LC. The ad is set to Sia’s song, “Move Your Body”, from her latest album.
The commercial is directed by Jonas Akerlund, the same man who brought us Beyonce’s Lemonade, and juxtaposes the man and machine on a split screen, tied together by a voiceover by Minnie Driver. “Machines don’t have emotions, but the rare few can inspire them.” The tagline for the spot is “Experience Amazing.”
The above spot is an extended version– the ad that will air during the game will be :30.
Lil Buck, 28, is an LA-based dancer from Memphis, whose expertise is in street dancing. Buck, whose real name is Charles Riley, studied ballet at the New Ballet Ensemble in Memphis for two years. He has appeared on the Ellen Degeneres Show and a number of commercials, and co-choreographed the video for Janelle Monae’s song “Tightrope.”
Akerlund is a Swedish director and drummer, known for directing a number of hit music videos, including the one for Madonna’s “Ray of Light”, which won a Grammy for Best Music Video, Short Film, and seven awards at the 1998 MTV Video Music Awards. In 2016, he not only worked on “Lemonade”, but also directed “New Romantics” for Taylor Swift, “Óveður” for Sigur Rós, “Make America Great Again” for “**** Riot”, and “ManUNkind” for Metallica.