Skittles got romantic with their Super Bowl ad this year.
The commercial, titled “Romance”, shows a young Romeo trying to woo a girl by throwing skittles at her bedroom window. He certainly impresses the girl, who catches the Skittles in her mouth… and he also impresses almost every member of her family– and town! After the girl has a taste of a Skittle, she moves over to let her mom, dad, grandma, a robber, and a policeman have a taste, too.
No celebrities will be featured in Skittles ad this year– so the candy will be the main focus.
Celebrities who will be part of the Super Bowl fun this year include Adam Driver in Snickers’ live ad, Melissa McCarthy in Kia’s commercial, Justin Timberlake in Bai’s spot, and Justin Timberlake representing T-Mobile. FTW.com reports that the prices of commercials have increased dramatically over the past few decades. 30-second commercials cost just $42,000 in 1967, which rose to $1 million in 1995. As of 2015, they were a whopping $4.5 million, and today it’s estimated that companies pay $166,666 per second of advertising time for in-game ads.