The Los Angeles Rams and Los Angeles Chargers may be eliminated from playoff contention, but both franchises hope brighter days are ahead as they begin the transition into their new $5 billion home, SoFi Stadium.
On Thursday, L.A. fans received a bit of exciting news courtesy of Rams COO Kevin Demoff who penned a letter on the team’s official website.
According to the update, construction on the 70,240-seat mega venue is nearing the 90 percent completion mark.
Stan Kroenke’s vision to transform both the fan experience and our region will come to life this fall, reimagining gamedays for Angelenos and the entire NFL. SoFi Stadium will be a destination that will welcome Rams fans from around the world and is more than 85% complete, with the roof panel and seat installations underway. The Oculus, a first-of-its-kind 70,000 square foot double-sided display board with 4k video, is being assembled within the stadium. Our culinary experience, which will be uniquely Los Angeles and feature food made to order in front of your eyes, is being finalized. Additionally, we continue to focus on making this the best fan experience in the world with the latest technology, amazing partnerships, operational ease and our diehard fans.
Earlier in the week on Monday, Justin Doherty, an associate athletic director from the University of Wisconsin, posted a photo showing the inside of the stadium while on a tour of the world-class venue.
On Friday, Sofi Stadium & Hollywood Park Chief Revenue Officer Chris Hibbs provided an even closer look of the progress with this video.
The photo and video give fans an early look at some of the exciting features that Demoff previewed in his letter, including the frame of the Oculus scoreboard and cable system for the roof panels.
The stadium is expected to be completed by July 20 before it opens its doors for a pair of Taylor Swift concerts on July 25-26, making the pop sensation the first woman to open an NFL stadium in the league’s 100-year history.
Rams Set to Debut New Look in 2020
In addition to the debut of the LA Stadium & Entertainment District at Hollywood Park (LASED), the Rams will take the field with a new look next season. Demoff provided additional insight later on in his letter.
This exciting time includes our new brand identity – from logos and colors to uniforms and helmets. These elements will tie to our deep roots in Los Angeles while also providing a sleek, modern look that fits with our new, world-class home. We are excited to share all of this with you over the coming months and see our players run out of the SoFi Stadium tunnel for the first time in our new uniforms as we kick off this next era of Los Angeles Rams football.
Back in January 2019, Demoff hinted to The Athletic’s Lindsay Jones that the Rams’ horns will be sticking around.
“We’ve told Nike the one thing that is sacrosanct is the horns,” Demoff said. “The goal is a modern take on our historical jerseys.”
No specifics have been leaked about the new colors, but as USA TODAY’s Rams Wire pointed out, the team may have dropped a subtle hint in a New Year’s social media post. Judging by the photo and video above, the new blue stadium seating also appears to be a match to the blue seen in the tweet.
For more NFL updates, follow Chris Licata on Twitter: @Chris__Licata