For the first time ever, Netflix will stream a live sporting event in Japan, securing exclusive rights to carry the 2026 World Baseball Classic for Japanese viewers. The tournament, set for March 5-17, 2026, will kick off in a dramatic location lineup–Tokyo, Miami, Houston, and San Juan, Puerto Rico.
This is a significant milestone for both Netflix and international baseball. Previously, subscribers in Japan accessed sporting events via traditional broadcasters. Now, with Netflix stepping in, fans can enjoy the full tournament–all 47 games, live and on demand, right on their streaming platform.
A Game-Changing Alliance
This deal comes amidst Netflix’s growing ambition in live sports. The streamer has already dipped its toes into the field with events like NFL games and boxing matches. However, this marks a pivotal move into regular sports broadcasting, and in a market known for its baseball fervor.
Major League Baseball’s Deputy Commissioner for Business and Media, Noah Garden, framed the partnership as more than just another broadcast deal. He emphasized that it was about keeping baseball’s tradition while embracing the digital future, making the tournament accessible to fans no matter their demographics or viewing preferences.
“By joining forces with a leader in entertainment, we are not only honoring the tradition of baseball, but also embracing the future–ensuring that fans of all ages and backgrounds can enjoy the tournament in ways that fit their lives today,” Garden said.
Japan’s Fandom Meets Netflix Innovation
Baseball isn’t just popular in Japan; it’s a national obsession. In the 2023 WBC, the championship game drew more than 60 million viewers, with televised household ratings exceeding 40%. The game where Shohei Ohtani struck out Mike Trout to seal the title became one of the most-watched events in Japanese sports history.
By placing all WBC games on Netflix, fans gain the freedom to watch whether live or later, on any device (from smart TVs to phones) without switching platforms. Netflix VP Kaata Sakamoto expressed excitement that the service will let fans experience the tournament in a way that “fits their lives today,” reinforcing how the streamer sees WBC as both entertainment and national celebration.
“We are honored to partner with WBCI as the new home for the World Baseball Classic in Japan,” Sakamoto said. “We look forward to working with leading Japanese partners to make the World Baseball Classic a true nationwide celebration, and to deliver innovative live entertainment for our members.”
A Broader Push into MLB’s Media Game
Netflix isn’t stopping at the WBC. Industry reporting confirms that the streamer is also vying for U.S. rights to MLB’s Home Run Derby, expected to be worth over $35 million annually. This move aligns with MLB’s broader reconfiguration of its media packages, which may involve NBC/Peacock, Apple TV+, and possibly ESPN, as traditional and streaming platforms compete for baseball’s most coveted content.
Fox, which aired the 2023 WBC in the U.S., is expected to remain in the mix for American coverage of the 2026 event; even as Netflix grabs the rights in Japan.
The fan experience is changing fast. With live events like the WBC now on streaming platforms, the days of waiting for prime-time reruns or relying on linear TV are fading. Baseball, and sports at large; is shifting toward more personalized, flexible viewing models that builders of the next generation of fandom will expect.
For MLB, this move reflects a smart bet: appeal to younger, digitally native audiences while keeping global reach high. For Netflix, it’s a test case in sports streaming–one with immense potential in a country where baseball commands both attention and devotion.
Judge Named Captain as WBC Hype Builds
Dodgers catcher Will Smith voiced his enthusiasm to compete in the 2026 WBC for Team USA, reflecting his growing international focus and fan interest.
“Oh yeah I would love to. I had such a fun time last time competing. So I would love to do it again.”
His words highlight the excitement players still feel for the WBC, treating it not just as an exhibition but as a meaningful chance to showcase their talent on a global stage.
Adding even more fire to the build-up: Yankees star Aaron Judge has already been named captain of Team USA, becoming the first confirmed player for the 2026 roster. The two-time American League MVP will make his WBC debut, succeeding Mike Trout as captain.
“It’s something special, getting a chance to represent our country,” Judge said. “I’m just thinking about all the brave men and women that have fought for this country and laid their lives down for us to get a chance to go out here and play a game. It’s a pretty humbling experience.”
Big Changes Coming for How Fans Can Watch the ’26 World Baseball Classic