Bad Bunny (Benito Antonio Martínez Ocasio) is the headliner for the Apple Music Super Bowl LX Halftime Show, the NFL announced as part of its Apple Music/Roc Nation partnership. The game is set for Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California, and will air on NBC with streaming on Peacock.
If you’re here for one thing—what time the halftime show starts—here’s the clean answer: it starts when the second quarter ends, so there’s no fixed “official” clock time. But there is a realistic planning window.
When does Bad Bunny’s halftime show start?
NBC lists Super Bowl LX kickoff at 6:30 p.m. ET / 3:30 p.m. PT. Based on typical game flow, multiple outlets expect halftime to land roughly between 8:00 and 8:30 p.m. ET (about 5:00–5:30 p.m. PT).
That window can slide a bit depending on scoring drives, reviews, and timeouts—so the safest “don’t miss it” move is to be in front of the TV (or already streaming) by the end of the second quarter.
How long is the Super Bowl halftime (and the performance)?
Here’s the piece casual viewers often don’t know: the Super Bowl halftime break is longer than a normal NFL halftime.
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Regular NFL halftimes are typically around 12 minutes.
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Super Bowl halftime usually stretches to about 25-30 minutes to allow stage setup/teardown and broadcast inventory.
Bad Bunny’s actual on-field set is usually expected to run around 12-15 minutes.
One more “don’t miss it” tip: if you’re watching on Peacock (or any streaming app), build in a little buffer. Live streams can run 30-90 seconds behind cable/satellite, and your app may briefly pause for ad loads right as the second quarter ends. The easiest workaround is simple: start the stream early, keep it on during the final two minutes of the second quarter, and avoid hopping between apps until after the halftime set begins. If you’re hosting, it also helps to cue guests: the halftime show doesn’t wait for post-halftime analysis, once the teams head to the tunnel, the stage build starts fast.
How to watch the halftime show (TV + streaming)
If you can watch the game, you can watch the halftime show:
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TV: NBC (U.S.)
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Streaming: Peacock (you’ll need a subscription tier that includes live NBC)
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Spanish-language options: Telemundo and Universo are carrying Spanish coverage in the NBCUniversal family.
Why this halftime show is a bigger deal than “who’s performing”
The NFL’s official announcement also confirmed the modern production stack: the halftime show telecast is produced by DPS, with Roc Nation and Jesse Collins as executive producers and Hamish Hamilton as director.
And there’s a notable accessibility/culture layer this year: KQED has reported that Celimar Rivera Cosme will be on the Super Bowl stage interpreting the performance in Puerto Rican Sign Language (LSPR), a major milestone for representation.
Will there be surprise guests?
As of Super Bowl weekend, no guest list has been officially confirmed by the NFL/Apple Music/Roc Nation group. Halftime show speculation is part of the tradition, but if you’re looking for confirmed names, the only safe play is to stick with official announcements.
Bad Bunny Super Bowl LX Halftime Show Has a Time Window—Here’s When to Expect It