Global pop megastar Taylor Swift and Kansas City Chiefs future NFL Hall of Famer Travis Kelce are speeding toward a wedding date this year that has been widely reported, though not yet confirmed, to come on June 13 at Swift’s lavish waterfront estate in Rhode Island. When they get married, Swift and Kelce will immediately become the second-wealthiest husband-and-wife team in the world of celebrity couples.
On Thursday, news about Swift’s dominance of the streaming platform Spotify promised to cause a spike in their net worth, making the soon-to-be-married couple even wealthier.
According to recent estimates, only Shawn “Jay-Z” Carter and Beyoncé Knowles-Carter surpass Swift and Kelce. The Carter-Knowles couple are reportedly worth a combined $3.5 billion. But Swift and Kelce more than hold their own, coming in at an estimated $2.2 billion, according to the latest estimates.
On Thursday, according to the music industry news service Chart Data, Swift broke the record for most songs with at least 1 billion streams each by a female recording artist. With her song “…Ready For It,” from her 2017 album Reputation, passing 1 billion Spotify streams on Thursday, according to Chart Data, Swift now has 27 songs on the service with streaming numbers in the 10-figure range.
Incredibly, “…Ready For It” was Swift’s second song of the day reported by Chart Data to pass the 1 billion-stream milestone. Earlier, “Enchanted,” from her third studio album Speak Now, reportedly entered billion-stream territory 16 years after its release.
Swift broke her own record both times. In November of last year, she tied the record of 22 songs with at least 1 billion streams held by Ariana Grande, per Chart Data. But for the Swift-Kelce couple, the record-setting numbers mean money in the bank.
What Do the Spotify Records Mean For Swift and Kelce’s Net Worth?
Swift’s streaming numbers pertain only to Spotify. Other streaming services such as Apple Music and Amazon Music do not publicize artists’ numbers.
Spotify pays a royalty to artists for each song streamed, though for most recording artists, the amount of money they make from the platform can be extremely low. While royalties fluctuate due to Spotify’s complex payment formula, an average artist earns about $0.00238 each time a song is streamed — or roughly $2.38 for every 1,000 streams.
The two songs that passed the billion-stream mark on Thursday would be worth millions to Swift and Kelce’s net worth. Here’s why.
Swift Has Made Nearly $400 Million in Streaming Payments
For high-profile artists like Swift, payments can be considerably higher. According to recently published figures, Swift as of approximately one year ago had earned $365 million from 95.5 billion Spotify streams in her career.
That comes out to about $4 per 1,000 streams for Swift.
That figure has likely increased one year later. But even if it has not, each song that tops 1 billion streams would earn Swift roughly $4 million at that rate. That means her 27 songs to reach the billion-stream mark would have generated at least $108 million. Because each song has passed 1 billion streams and continues to be played in significant numbers daily, that figure continues to grow — causing her net worth, and her combined net worth with Kelce, to rise.
The Swift-Kelce couple’s combined net worth is heavily weighted toward Swift, who is now worth at least $2.1 billion, according to the financial news service Bloomberg.
Kelce’s net worth is now estimated at $90 million, as reported by The Street, another financial news outlet.
Kelce has earned nearly $102 million in salary throughout his NFL career with the Chiefs, according to the sports business site Spotrac. But with pro football players taking home roughly half of their paychecks, on average, after taxes, agent fees, union dues and other deductions, his total football earnings would come in at just over $50 million in his 13-year career. The remainder of his net worth comes from a portfolio of other investments.
Taylor Swift and Travis Kelce’s Net Worth Spikes After Historic Spotify News