Tom Brady is set to give away more than $30,000 in graded trading cards and Fanatics Fest tickets during a Fanatics Live stream on Tuesday, March 17, at 3 p.m. ET. The stream also will be used to reveal the next 10 athletes appearing at Fanatics Fest 2026, giving fans a reason to tune in live beyond the giveaway itself.
That matters now because the stream is a next-day event with a clear fan-service angle: watch Brady go live, see the next wave of Fanatics Fest guests, and potentially win cards or tickets in real time. Fanatics Fest 2026 is scheduled for July 16-19 at the Javits Center in New York City, and tickets are already on sale.
Key Points
-
Tom Brady’s Fanatics Live stream is scheduled for Tuesday, March 17, at 3 p.m. ET.
-
Fanatics says Brady will give away more than $30,000 in graded cards and Fanatics Fest tickets.
-
The stream will reveal the next 10 athletes set to appear at Fanatics Fest 2026.
-
Fans need a free account and must sign in with their Fanatics Collect login to participate.
How to watch Tom Brady’s Fanatics Live stream
Fans who want to watch Brady’s Fanatics Live stream can do so through Fanatics Collect, which is the company’s live breaking platform. According to Fanatics, viewers can save the event by clicking the heart on the stream page and receive a notification when Brady goes live. Fans also must have a free account and be signed in through their Fanatics Collect login.
What Tom Brady is giving away during the stream
The biggest hook is simple: Fanatics says Brady will give away more than $30,000 in graded trading cards and Fanatics Fest tickets during the stream. The company’s format adds another layer, too, because Brady is expected to introduce each newly announced athlete as the break unfolds.
That gives the event two clear stakes for viewers. First, there is the obvious giveaway value. Second, there is the lineup reveal itself, which could create immediate follow-up news depending on which athletes are announced for the New York event.
Why the Fanatics Fest 2026 reveal matters
Fanatics Fest 2026 is set for July 16-19 at the Javits Center, marking the first time the event will run four days. The official event site says tickets are on sale now, while Fanatics previously announced the expanded dates in October.
Fanatics already has several major names tied to the event, including Brady, and this latest stream is positioned as the next major lineup drop. That gives Tuesday’s reveal some real timing value: each new athlete announcement helps shape the event’s sports footprint months before fans arrive in New York.
It also helps that Brady has a recent history with the event. Fanatics’ announcement notes he attended the past two Fanatics Fests, including last year’s Fanatics Games, which gives the stream a little more continuity than a one-off sponsor plug.
What happens next?
Once Brady goes live Tuesday afternoon, the next story angle should be immediate: who the 10 newly revealed athletes are and which announcement carries the most weight for NFL fans. If a major football name is included, that follow-up likely becomes the stronger search story than the pre-stream post itself.
Tom Brady to Give Away $30K in Cards, Tickets During Fanatics Live Stream