Dan Hardy Inks Endorsement Deal With Xyience

Dan “The Outlaw” Hardy has signed an endorsement deal with Xyience.

Hardy, who faces Georges St. Pierre for the UFC welterweight championship next month in Newark, joins the Xyience roster under an exclusive endorsement deal. The company made the announcement via press release today.

“In addition to being one of the finest fighters in the UFC, Dan Hardy is a unique individual –a dedicated athlete and highly creative artist. He approaches mixed martial arts with the same raw passion as his own art –deeply intuitive yet still influenced and inspired by his teachers and coaches,” says Jessica Lautman-Hughes, XYIENCE’s senior marketing specialist, who heads up fighter relations.

Hardy began training mixed martial arts in 2002 and is a former contemporary art student at Nottingham Trent University. He defeated Mike Swick in November to become the number one contender to St. Pierre’s championship.

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