The Ultimate Fighting Championship and Bud Light have renewed their sponsorship agreement, keeping Bud Light as the official beer sponsor of the promotion.
The announcement was made earlier today, including details on how Bud Light’s involvement will increase this year.
Instead of being the presenting sponsor for two pay-per-view events per year, the number for Bud Light has been raised to four. Also, it will remain a featured sponsor for every other UFC broadcast.
“Bud Light’s sponsorship deal with us a few years ago was a milestone for our organization and the sport,” said UFC president Dana White in today’s official release. “We couldn’t be more excited about working with Bud Light and continuing our strong relationship.”
Perhaps the most noteworthy detail surrounding the sponsorship renewal is the news that Bud Light will promote a special event that will broadcast live on Spike TV on September 17. Furthermore, the company will be promoting the event with “Battle on the Bayou,” which will span three days, giving fans the opportunity to meet their favorite fighters, enjoy a live concert, and watch the weigh-ins in downtown New Orleans, Louisiana.
“Bud Light’s first three years with the UFC have focused largely on growing awareness and viewership of the sport at bars, restaurants and all the other places Bud Light is sold across the country,” Mark Wright, the vice president of media, sports and entertainment marketing, Anheuser-Busch, Inc., stated in the official release. “Having brought the UFC to more people, we want to start bringing more people to the UFC by creating exclusive fan experiences only Bud Light and the UFC can deliver. ‘Battle on the Bayou’ is a first and unprecedented step in that direction.”
While specifics about the event remain in the dark at the moment, the card will likely be another addition to the growing list of “UFC Fight Night” events that are broadcast live on Spike TV.
