Three-time Daytona 500 winner Jeff Gordon will is quitting NASCAR, though he leaves as one of the sport’s most successful and perhaps wealthiest drivers.
Here’s what you need to know about Gordon’s net worth:
1. He’s Worth About $200 Million
Gordon, born in 1971 in California, has a net worth somewhere in the vicinity of $200 million, making him one of the 10 wealthiest drivers in racing history, according to CelebrityNetWorth.com.
Gordon is ranked at number seven on the list, though his net worth is approximately equal to both racing executive Tony Hulman George, who comes in at number six, and British Formula One champion Lewis Hamilton, who holds the number five slot.
Ahead of them all are number three, Dale Earnhardt, Jr., with a net worth of about $300 million, Brazilian Formula One driver Ayrton Senna, worth about $400 million, Irish racer and entrepreneur Eddie Jordan, who clocks in at $475 million, and German Formula One driver Michael Schumacher, who is considered the most successful Formula One driver ever.
2. Much of Gordon’s Wealth Comes From Winnings
Though it is estimated that more than 65 percent of Gordon’s annual earnings come from endorsements, he has garnered more than $140 million over the course of his career just by winning races.
Gordon has won the Sprint cup four times — in 1995, 1997, 1998 and 2001 — and more than 90 wins in the NASCAR Spring Cup Series. He has finished in the top 10 in the Nationwide Series 32 times and has won the Daytona 500 three times, most recently in 2005.
3. He Has Endorsed Both Coke and Pepsi
A business deal with DuPont gave Gordon’s tea, their nickname, the “Rainbow Warriors,” and the paint company has sponsored Gordon for years. In addition, Gordon was sponsored by Coca-Cola, later switching to Pepsi, the Kellogg Company, Frito-Lay, Edy’s and Ray-Ban.
In 2007, Pepsi named an energy drink after the driver, “Jeff Gordon 24 Energy,” which is described as “orange and tangerine-flavored,” though it has since been discontinued.
Gordon was sponsored by DVX Sun and Safety Sunglass in 2012. In 2014, Gordon signed with 3M, whose senior vice president Jesse Singh, said:
“With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
That contract lasts until 2017, though it is unknown what effect Gordon’s retirement will have.
He has occasionally been sponsored by military organizations, getting a Department of Defense paint job in 2007, and signing with the National Guard for two seasons in 2009 and 2010.
4. He’s Also an Entrepreneur
In order to better control licensing deals, Gordon owns JG Motorsports though he also owns a car dealership in Wilmington, North Carolina known as Jeff Gordon Chevrolet.
Gordon and Dale Earnhardt together have owned a few companies, Real Estate firm Performance Partners, Inc., Chase Racewear, a casual clothing line and Action Performance Companies, Inc., now called Lionel Racing.
Gordon partnered in 2005 with Briggs & Sons Winemaking, Co., dbeginning with a Chardonnay and later a Merlot and Cabernet Sauvignon. The company’s 2007 “Ella Sofia Napa Valley Joie de Vivre” won a pair of gold medals at the 2011 Indy International Wine Competition. As Gordon told the Richmond Times-Dispatch:
“I just don’t slap my name on the bottle. It’s what’s in the bottle that counts.”
Gordon was tasked in 2012 with designing the Canadian Motor Speedway in Fort Erie, Ontario, and Gordon was hired by Axalta as global business adviser.
5. A Divorce Cut Into His Net Worth
Before marrying supermodel Ingrid Vandebosch, Gordon was married for nine years to Booke Sealey. Fox Sports listed the split at one of the most expensive sports divorces of all time.
According to Celebrity Net Worth, Gordon paid Sealey more than $100 million in cash, property and assets, exclusive rights to the ocean-front marital home, valued at $9 million, plus alimony and access to Gordon’s jets and boats.