NBC is making it easier to watch the Super Bowl if you can’t be in front of a television Sunday.
In a promotion called “Super Stream Sunday,” the network is streaming 11 continuous hours of content related to the Super Bowl. The programming includes the Super Bowl between the Seattle Seahawks and New England Patriots; the halftime show featuring Katy Perry and Lenny Kravitz; the pregame and postgame shows; and the midseason debut of “The Blacklist.”
And in a break from NBC’s normal online protocol, you will not be required to log in to any cable subscription services to gain access.
The streaming will be available through NBCSports.com and the NBC Sports Live Extra app on iPads, Android tablets and iPod touches.
The network added they don’t have live streaming rights to mobile devices, so watching the promotion on an iPhone or Android won’t be possible.
The game kicks off at 6:30 p.m. Eastern and will be televised by NBC.
NBC also made the 2012 Super Bowl available for live streaming, the first time any network did so, and drew 2.1 million unique users. CBS (2013) and FOX (2014) followed suit.
For the inaugural College Football Playoff National Championship between Ohio State and Oregon, ESPN used a promotion called “CFP Megacast,” which, in addition to airing the game live on ESPN, featured different shows and productions across the network’s many platforms to enhance the viewing experience.
ESPN reported record viewing numbers from Ohio State’s 42-20 victory. This is from a network press release on the Megacast:
Beyond the traditional telecast, ESPN offered more than 12 ways to watch last night’s championship game through the “CFP Megacast.” Collectively, ESPN2, ESPNU, ESPN Deportes and ESPNEWS, along with ESPN, combined to average 34,148,000 viewers and an 18.6 US household rating. This year’s “Megacast” increased viewership and ratings by 30 percent and 26 percent, respectively, over the 2014 BCS National Championship Megacast – the first multi-network telecast of this kind, which attracted 26,205,000 viewers and a 14.8 rating. Note: Television ratings for ESPN Classic, and ESPN Goal Line, which were part of the CFP Megacast, are not available.
The “CFP Megacast” on WatchESPN, which included five unique variations on ESPN3 in addition to the networks’ simulcasts – combined to attract 1,406,000 unique viewers, 106,300,000 minutes viewed and average minute audience of 475,000. The usage represents an increase of 82 percent (773,000 unique viewers), 101 percent (52,900,000 minutes viewed) and 88 percent, (252,000 average audience), respectively, over the 2014 BCS National Championship Megacast.